Sometimes, stepping outside of the box works magic when traditional methods fail. Sales representatives must quickly think of unique ways to build their pipeline when nothing else works.
But what if you can't think of any new sales techniques?
Listen to this episode of "The Sales Evangelist Podcast" to discover new sales methods. In today's insightful episode, host Donald Kelly speaks with guest Monica Stewart, an expert in aiding startup founders to grow and scale their sales organizations sustainably.
They discuss various critical points addressing the challenges and innovations within sales strategies. Monica shares valuable insights and suggestions for revolutionizing sales approaches.
Learn non-traditional sales methods for building a pipeline in this TSE episode.
The Paradigm Shift in Sales Training
- Monica and Donald discuss the vast differences in training among salespeople and the urgency of embracing nontraditional methods for pipeline development.
- They acknowledge that adapting B2C selling tactics to B2B environments has multiple benefits.
- Monica also illustrates the importance of creativity in nurturing partnerships, the strategic use of influencers, and inbound methodologies to decrease customer acquisition costs and expedite the sales process.
The Art of Building Partnerships
- Monica emphasizes the need for careful consideration while forming partnerships. She points out the necessity of assigning a dedicated person to manage these relationships, ensuring these valuable connections don't become an afterthought. Partnership nurturing is a pivotal activity to prevent the stagnation of these crucial relationships.
- Monica delved into the nuances of understanding what motivates partners beyond financial incentives. She recounted her experience with SalesLoft at Scaled, where she pioneered their unofficial partner program and spent considerable time fostering relationships, significantly impacting both businesses.
Leveraging Networks: The Nearbound Concept
- Nearbound marketing refers to the strategy of utilizing one's personal and professional networks to build pipelines and secure customers.