Scott Norton and Mark Ramadan were only college students when they created Sir Kensington’s, a $140-million-dollar condiment brand – with a backstory that’s completely made up.
These days, it seems like every brand – every start-up – is trying to tell a story about its authentic and humble beginnings. Scott and Mark went in the opposite direction when they ... Show More
Apr 2024
The Normal Brand’s Jimmy and Lan Sansone: ‘To build a lasting brand, you need a brick-and-mortar presence’
In 2015, Jimmy, Lan and Conrad Sansone launched The Normal Brand, a fashion company focused on easy, comfortable clothing suitable for both workdays and weekends. In the nine years since, without outside funding, the brothers have opened 11 stores — in cities including Nashville ... Show More
32m 35s
Nov 2022
Brand while you build, w/Warby Parker’s Neil Blumenthal & Dave Gilboa
<p>Some aspects of your brand will be defined by what customers tell you; others, by what you tell them. In their stories of how they scaled Warby Parker from scrappy e-commerce site to comprehensive eyewear and eye care juggernaut, co-founder and co-CEOs Neil Blumenthal and Dave ... Show More
45m 52s
Mar 2024
Why Marketing Works: A True American Origin Story
Ah, America. Some might say there’s nothing more patriotic than flags, fireworks, and country music, but for Nathan’s Famous Hot Dogs, nothing spells “American Patriot” harder than the man who can shove the most weiners into his mouth.
In this solo pod, my BFF, Aidan Brannigan, r ... Show More
9m 19s
Oct 2023
#698: Dr. Mark Plotkin on Coffee, The World’s Favorite Stimulant — Chemistry, History, and More
<p><strong><em>This episode is brought to you by my very own </em></strong><a href="https://cockpunchcoffee.com/?utm_campaign=coffee-episode" rel="noopener noreferrer" target="_blank"><strong><em>COCKPUNCH Coffee</em></strong></a><strong><em>! </em></strong></p><p>Welcome to <a h ... Show More
1h 16m
Jun 2023
The Brand Narrative Process -- Ryan Kutscher // Circus Maximus
If you can’t say your brand description simply, clearly, and compellingly, then you’ve not nailed down your brand narrative. Your brand narrative is a combination of the brand purpose, brand positioning, persona, tone of voice, the things you can credibly speak about with authori ... Show More
12m 57s
Jan 2023
How Harry Styles Built a Nail Polish Empire
<p><em>Priya Rao, executive editor, Business of Beauty, joins Lauren Sherman to unpack how the singer’s lifestyle label has managed to build a loyal fan base — without his direct involvement. </em></p><br><p><strong>Background:</strong> </p><br><p>Harry Styles has manag ... Show More
17m 11s