Legendary ad agency Wieden+Kennedy pioneered some of the most successful campaigns in history. But 2020 has raised the stakes for companies—and fundamentally changed how advertising works, W+K president Colleen DeCourcy tells us. Even as her own business adapts to financial and cultural strains, DeCourcy and her team have been guiding brands from Nike to Coc ... Show More
Yesterday
Ford's Jim Farley on beating China, and the storm nobody sees coming
With the ongoing disruption in the Strait of Hormuz and fuel prices still elevated, few auto executives are feeling the pressure more acutely than Ford Motor Company CEO Jim Farley. He joins Rapid Response to give a candid account of what the turmoil means for the auto industry, ... Show More
28m 23s
Aug 20
How Barnes & Noble made a comeback, with CEO James Daunt
CEO James Daunt has now rescued two iconic bookstore chains: Barnes & Noble and Waterstones. He joins host Jeff Berman to discuss the turnarounds, plus how bookstores are preparing for an onslaught of AI-written content, his BookTok strategy, and why local control is the key to m ... Show More
32m 54s
Aug 18
What the jobs report isn't telling you about AI & the workforce, with Upwork’s Hayden Brown
Few leaders have a better real-time read on how AI is actually reshaping the workforce than Hayden Brown. As CEO of Upwork, the platform where 18 million freelancers meet the businesses that need them, she sees what the monthly jobs report can't: which skills are surging, which j ... Show More
30m 3s
Nov 2024
Celebrating Strategic Brand Bravery
Head of Strategy at FutureBrand North America, Lynne Field, delves into the concept of strategic brand bravery and its impact on business transformation. By combining strategic rigor and design thinking, FutureBrand helps clients like Cigna, GM, and L’Oréal create and manage bran ... Show More
18m 15s
Apr 2021
Understanding VICE Media Group’s Role as a Global Brand with CMO, Nadja Bellan-White
<p>In an ever-evolving world full of raw and untapped potential, brands require a CMO who can keep up and take charge. That’s why when <a href="https://www.vice.com/en">VICE Media Group</a> was in search of its first Global CMO, <a href="https://www.linkedin.com/in/nadja-bellan-w ... Show More
51m 37s
Feb 2023
Howard Draft: “If you can change a behavior, you can drive a brand into the stratosphere.”
If there’s anyone who deeply understood the power of bringing together brand and performance marketing well before its time, it’s Howard Draft. We talk to the visionary entrepreneur about building DraftFCB (today known as the powerhouse global advertising agency FCB), lessons he’ ... Show More
33 m
Jan 2022
169 Megan Cunningham - Brand Storytelling in 2022
<p>Every aspect of business deals with continuous change, but one area has constantly evolved from the beginning: Marketing. The audience, tools, and channels change rapidly as marketing continues to grow in terms of complexity. It wasn't that long ago that reaching your audience ... Show More
19m 22s
May 2020
How Marketers Can Drive Social Change and Profits
Myriam Sidibe, senior fellow at the Harvard Kennedy School, says that brands are uniquely positioned to encourage shifts in consumer behavior that benefit individuals, communities, and the environment. A public health expert, she has studied these types of mission-led marketing c ... Show More
25m 47s
Jan 2025
Challenging & Innovating Conventional Marketing Concepts
Amy Colbourn, the Managing Director, Business Strategy at MONOGRAM, a boutique branding and brand marketing agency specializing in luxury hospitality and casino marketing, discusses challenging and innovating conventional marketing concepts. Discover how breaking away from tradit ... Show More
27m 18s