How do you make an artisan product at scale?
We head to the UK factory of Biscuiteers, where millions of biscuits are hand-iced every year, from treats shaped like designer bags to edible versions of favourite cartoon characters.
Harriet Hastings is the co-founder of the company - in this episode, she shares her business advice, explains why marketing is key and talks about running a business with her husband.
Producer / presenter: Sam Everett
(Image: A ballerina biscuit being iced. Credit: BBC)