Some aspects of your brand will be defined by what customers tell you; others, by what you tell them. In their stories of how they scaled Warby Parker from scrappy e-commerce site to comprehensive eyewear and eye care juggernaut, co-founder and co-CEOs Neil Blumenthal and Dave Gilboa give a master class in how to articulate crystal-clear brand values while a ... Show More
Today
Beyond the Parade: Macy’s navigates tariffs, turbulence and retail evolution
<p>This Thursday marks the 99th annual Macy’s Thanksgiving Day Parade, and Macy’s Inc. chairman and CEO Tony Spring joins Rapid Response with a behind-the-scenes preview of what to expect. It’s been a tumultuous year for the legacy retailer, shaped by new tariffs, shifting consum ... Show More
23m 18s
Nov 22
Possible: Steve Kerr and Kris Brown on leadership and purpose in sports
<p>What does it take to turn tragedy into advocacy, and advocacy into lasting change? This week, Reid and Aria are talking to Warriors head coach Steve Kerr and Kris Brown, president of Brady, the nation’s oldest gun violence prevention organization. Together, they explore how sp ... Show More
1 h
Jun 2023
The Brand Narrative Process -- Ryan Kutscher // Circus Maximus
If you can’t say your brand description simply, clearly, and compellingly, then you’ve not nailed down your brand narrative. Your brand narrative is a combination of the brand purpose, brand positioning, persona, tone of voice, the things you can credibly speak about with authori ... Show More
12m 57s
May 2020
How I Built Resilience: Live with Tony Xu and Marcia Kilgore
When Tony Xu started DoorDash in 2013, he wanted to help local restaurants stay afloat by introducing them to online delivery. Today, his quest remains the same, now that DoorDash has become an essential business during the COVID-19 pandemic. Marcia Kilgore's footwear brand, FitF ... Show More
31m 45s
Jun 2024
Where Sales and Brand Marketing Intersect
Founder and former CEO of Alpha Inbound, Nigel Thomas, from David to Goliath, shares insights on the intersection of sales and brand marketing. Discover how aligning these strategies can enhance the customer journey and boost newsletter sign-ups. Show NotesConnect With: Nigel Tho ... Show More
36m 58s
Dec 2021
Where Are They Now? David Orozco
#1199 In today's "Where are they now?" episode, David Orozco of OrozcoNutrition.com returns to talk about what's happened for him and his business since our first conversation in episode 1,141. Back then, he was balancing a couple of brands and trying to figure out which one to f ... Show More
28m 57s