logo
episode-header-image
Jul 3
51m 11s

Advice Line with Jim Koch of Boston Beer...

Guy Raz | Wondery
About this episode

Boston Beer Company founder Jim Koch joins Guy on the Advice Line, where they answer questions from three founders about finding product-market fit.

Today, we meet Kim, whose tropical-inspired apparel company in Florida is venturing into the rum market. Then Llance from Washington, who is taking his tea-bag-soup-broth business national. And Ami, who wants potential customers to know that her Ontario-based electrical contracting company has some of the best service out there.


If you’d like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298.

And be sure to listen to Boston Beer Company’s founding story as told by Jim on the show in 2016.


This episode was produced by Chris Maccini with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Gilly Moon.

You can follow HIBT on X & Instagram and sign up for Guy's free newsletter at guyraz.com or on Substack.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Up next
Jul 7
Rick Steves' Europe: Rick Steves (2021)
Rick Steves spent the summer after high school backpacking through Europe on two dollars a day—sleeping on the floor, sneaking into museums, and subsisting on a diet of bread and jam. When he came home, he found people were hungry for tips on how to visit Europe on the cheap, so ... Show More
1h 17m
Jun 30
Talenti: Josh Hochschuler
After falling in love with the gelato shops of Buenos Aires, Josh Hochschuler came home to Dallas with a bold idea: bring authentic Argentine gelato to the U.S. He raised $600,000 from friends and family and opened a gelato shop called Talenti. The product was a hit - but the ret ... Show More
1h 12m
Jun 26
Advice Line with Eric Ryan of Method
Method co-founder and serial entrepreneur Eric Ryan joins Guy on the Advice Line to answer questions from three early-stage founders. Plus, Eric shares his strategies for entering new market categories, and gives an update on his latest venture, Tandy, a functional candy company. ... Show More
46m 45s
Recommended Episodes
Dec 2024
Rebuilding a £150k/month Meat Business After a £1.5M Setback
In this episode, James and JB discuss the journey of a £150K/month meat broker working to rebuild after a £1.5M setback. They explore the challenges and strategies for recovery and growth. Videos mentioned in the podcast: Importing Products from Istanbul: https://www.youtube.com/ ... Show More
52m 15s
Jan 2024
Taylor Berry (Tito's Handmade Vodka) | Learn to be the Second Best at Everyone's Job
We're still feeling that party energy of the holidays as Jim welcomes Taylor Berry, the VP of Brand Marketing at Tito’s Handmade Vodka, to The CMO Podcast. Austin-based Tito’s may be handmade, but it is no small brand. Tito’s is the number 1 best-selling vodka brand in the US, wi ... Show More
52m 55s
Mar 2025
Climate change ‘codeswitching’ for business, with Planet FWD’s Julia Collins
Serial entrepreneur Julia Collins is tackling climate change with her latest venture, Planet FWD. It’s a B2B platform helping brands make their supply chains better for the environment – and their bottom lines. Julia joins host Jeff Berman to share lessons learned from her earlie ... Show More
36m 58s
Aug 2023
Ecommerce Reflections feat. the Holiday Brothers
On this episode of the podcast, Taylor is joined by his brother, QALO co-founder KC Holiday, and producer Cory Hamilton, the OG CTC employee, to reflect on the early days of CTC, how ecommerce has changed over the years, and how to grow an ecommerce business from the ground up.  ... Show More
49m 35s
Feb 2024
How Local Businesses Can Compete with Larger Rivals
In 2020, Kwame Spearman left his consulting job in New York City to take over an iconic independent bookstore, the Tattered Cover Book Store in Denver, Colorado—his hometown. Spearman saw an opportunity to reinvent the local business to build a community space after the pandemic. ... Show More
30m 1s
Sep 2024
From Crystal Pepsi to Cool Ranch Doritos: Lessons from David Novak
David Novak, co-founder and former CEO of Yum! Brands, joins host Jeff Berman to share lessons from scaling one of the world’s largest restaurant companies. Hear how his focus on listening, team recognition, and taking big swings helped grow a fast food empire to a $32 billion ma ... Show More
32m 4s
May 2023
A case study in marketing mastery with Daniel Callahan
In this episode, we’re doing something a little different. Daniel Callahan joins me to discuss a case study in marketing mastery, and shares his best tips of what to do (and what not to do) that he has learned over the years. Daniel Callahan is the owner of Callahan Consulting Gr ... Show More
35m 22s
Jun 2024
53. Food Trucks
How did mobile kitchens become popular with hipster gourmands? And just how much money can a popular truck make from a lunch shift? Zachary Crocket drops some napkins. SOURCES:Mariel-Leona Edwards, senior operations manager for Señor Sisig.Matthew Geller, founding president of th ... Show More
19m 15s
Jan 2025
549: How Popflex Became Taylor Swift's Favourite Clothing Brand | Cassey Ho [VIDEO]
In this episode, Cassey Ho, founder of POPFLEX and Blogilates, shares her journey from rock bottom to building two eight-figure brands. Discover how Cassey combined her passion for fitness and design to create unique products that solve real problems. She opens up about overcomin ... Show More
55m 24s
Feb 2025
🍦Ben & Jerry’s Phish Food: A Collab Born in an Old Gas Station | 18
Phish Food: it’s more Vermont than Bernie Sanders snowboarding down a mountain of maple sugar. This philanthropic ice cream came out of an epic ‘90s partnership between two Burlington legends: the jam band Phish, and Ben & Jerry’s. (You can thank the band for the caramel ribbon) ... Show More
41m 50s