If you can’t say your brand description simply, clearly, and compellingly, then you’ve not nailed down your brand narrative. Your brand narrative is a combination of the brand purpose, brand positioning, persona, tone of voice, the things you can credibly speak about with authority, and your brand's values. How do you discover these and create that brand narrative? Listen to Ryan Kutscher, CEO of Circus Maximus, as he discusses the brand narrative process. Show Notes
Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.