logo
episode-header-image
Sep 2023
21m 11s

Building Custom Reports in GA4

Ciaran Rogers, Daniel Rowles and Louise Crossley
About this episode
The sunsetting of Universal Analytics and the takeover of GA4 may of passed you by, and it's fair to say the new Google Analytics 4 differs greatly from the previous version we all knew and loved. Although there aren't as many reports in the new GA4 as in Universal Analytics, the power of GA4 is in its customisation and being able to understand key terminolo ... Show More
Up next
Jun 2022
Learn Local SEO
Nearly every business could benefit from better local SEO, but it can be difficult to know where to start. Most businesses don't even have a Google Business Profile or Bing Places account, let alone taking advantage of the features they offer. In this episode, Ciaran walks us thr ... Show More
22m 14s
May 2022
Analytics Masterclass Part 2: Outcomes, Empathy Action & Profit
In Part II of our Analytics and Data Masterclass, shares his tips for working effectively with your analytics and analysts. Learn how to ask outcome questions rather than questions about marketing activity. These questions will  ensure your focus on the company's most important m ... Show More
17m 20s
Nov 2021
Email Attraction
How well do your day to day emails work for you? How well do you think they work for those that receive them?! Do they bore or thrill? Do you always get back what you need? Face facts, a lot of those emails you rattled off in a hurry today were pretty awful and they probably had ... Show More
31m 37s
Recommended Episodes
Mar 2024
Boosting Your Fundraising Efforts with Google Analytics 4
In this episode of Fundraising Today and the Go Beyond Fundraising podcast, we explore how nonprofits can use Google Analytics 4 (GA4) to boost their fundraising efforts. Emil Isaakov, a data analyst with Allegiance Group + Pursuant, walks us through the significant changes that ... Show More
39m 24s
Apr 2022
Google Analytics 4 Migration: How to Prepare
<p>Are you ready to shift from Universal Analytics to Google Analytics 4 (GA4)? Wondering how to prepare and what to expect when the change comes? To discover exactly how Google Analytics is changing, what GA4 is, how to prepare, and how to set proper expectations with your boss ... Show More
52m 1s
Jun 2023
What DO You Need to Know About GA4 and Are You Ready? with Brie Anderson
GA4 or Google Analytics has been one of the most discussed topics in marketing and data over the last few years, Unfortunately only 25% of businesses are set up and ready. This means that their website tracking will not longer be current and accessible.  For many, this has been a ... Show More
47m 56s
Mar 2023
Google Analytics 4 and Using Plan Instead of Should
This isn't a standard episode of Resourceful Designer. Instead, I want to share two tips with you. Tip #1 Set up your Google Analytics 4 account ASAP. Google is turning on Universal Analytics on July 1st, 2023. Google has said the data collected in your UA account will not be mig ... Show More
6m 53s
Nov 2020
Google Analytics 4: What Marketers Need to Know
Want to improve your marketing analysis? Wondering how Google Analytics 4 will change the way you measure your marketing? To explore Google Analytics 4 and what it means for marketers, in this episode I interview Chris Mercer. Chris is the leading authority on Google Analytics a ... Show More
50m 2s
Nov 2022
How to Use Google Analytics 4 for Marketing
<p>Do you use analytics to measure your marketing? Are you prepared for the shutdown of Google Universal Analytics? To discover how to use Google Analytics 4 to continue tracking consumer behavior and measuring your marketing now and into the future, I interview Dana DiTomaso.</p ... Show More
44m 41s
Jul 2022
How To Build A Successful Brand In 2022 | 4Ds
<p>Today's episode is the newest installment of 4Ds! The biggest companies in the world focus on brand. Not sales. And the difference between branding and sales is simple. And the distinction between branding and sales is straightforward. Are you attempting to convert or to creat ... Show More
48 m
Jun 2022
How To Build A Successful Brand In 2022 | 4Ds
<p>Today's episode is the newest installment of 4Ds! The biggest companies in the world focus on brand. Not sales. And the difference between branding and sales is simple. And the distinction between branding and sales is straightforward. Are you attempting to convert or to creat ... Show More
48 m
Jul 2022
2022 Trends Report Takeaways
<p><span style="font-size: 10pt;">It's been a wild few years in eCommerce, so I was super excited to sit down and go over the results of our fourth-ever eCommerce Trends Report for 2022. The results were eye-opening, and there were some pretty interesting takeaways about what is ... Show More
39m 31s
Nov 2020
TikTok Content Marketing: How to Grow Your Business With TikTok
Want to grow your business? Wondering if TikTok can help? To explore four different types of TikTok content and how you can use them to serve your marketing objectives, in this episode I interview Keenya Kelly. Keenya is a branding and video marketing expert who helps entreprene ... Show More
42m 30s