Do you use analytics to measure your marketing? Are you prepared for the shutdown of Google Universal Analytics? To discover how to use Google Analytics 4 to continue tracking consumer behavior and measuring your marketing now and into the future, I interview Dana DiTomaso.
Jul 16
Writing Winning LinkedIn Content, Without AI
Struggling to get traction on LinkedIn despite posting consistently? I interview Kasey Brown to discover a three-part framework for writing LinkedIn posts that capture attention, hold readers through to the end, and drive meaningful shares.Making the LinkedIn Content Gap Work for ... Show More
46m 33s
Sep 2024
Enhancing Customer Service and Privacy
Welcome to another episode of "Accelerate Your Business Growth"! I'm your host, Diane Helbig, and today we're diving into the world of digital marketing strategy and analytics with our expert guest, Phillippa Gamse. With over 25 years of experience and nearly 500 clients under he ... Show More
34m 10s
May 2024
The Future of Marketing Measurement
<p>Co-Founder at Mutinex, Henry Innis<strong>, </strong>delves into the future of marketing measurement. In this episode, Henry shares insights on marketing measurement, evaluating marketing channels, predictive analytics,dark social and a host of other subjects.</p><p><strong>Co ... Show More
20m 28s
Feb 2017
I Want to Develop a Routine Around Online Business Metrics. Where Should I Start and What Should I Focus On?
Today's question comes from Matthew, who has a question about developing routines around online business metrics. Which metrics do I find the most important? Which are my favorite tools for monitoring performance? Do I have any daily, weekly, and monthly routines for analytics? D ... Show More
8m 41s