logo
episode-header-image
Nov 2022
44m 41s

How to Use Google Analytics 4 for Market...

Michael Stelzner, Social Media Examiner
About this episode

Do you use analytics to measure your marketing? Are you prepared for the shutdown of Google Universal Analytics? To discover how to use Google Analytics 4 to continue tracking consumer behavior and measuring your marketing now and into the future, I interview Dana DiTomaso.

 

 

Guest: Dana DiTomaso | Show Notes: socialmediaexaminer.com/537

 

 

Review our show on Apple Podcasts.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Up next
Today
Making Customer Stories Profitable: A Proven Framework
Are you struggling to create marketing content that not only resonates but drives real business results? Wondering how to transform customer wins into compelling proof that influences buyers at every stage of their journey? Customer stories are one of the most versatile and high- ... Show More
53m 5s
Jul 3
How to Use a Personal Brand for Exposure, Leads, and Sales
Are you struggling to stand out in an increasingly crowded marketplace? Wondering how to leverage your expertise to generate more leads and sales for your business? To discover how to build and monetize a personal brand that creates exposure, generates qualified leads, and drives ... Show More
47m 13s
Jun 26
Advanced Messaging Strategy: Making Your Product a Must Have
Are you struggling to position your product as essential rather than optional? Wondering why your marketing tactics aren’t converting like they used to? Messaging strategy—not marketing tricks—is what separates forgettable products from must-haves. To learn how to craft a sustain ... Show More
45m 44s
Recommended Episodes
May 2022
Marketing Mix Modeling (MMM) -- Mark Stouse // Proof Analytics
Mark Stouse, CEO of Proof Analytics, talks about analytics and marketing mix modeling. While popular, ‘data-driven marketing’ fails to account for a constantly changing reality. As such, campaigns based on historical and not future data, have limited success. Today, Mark discusse ... Show More
13m 51s
Nov 2020
Instagram Hashtag Changes: What Marketers Need to Know
Explore what Instagram's changes to hashtags and keyword search mean for marketers with special guest Natasha Samuel, this week on the Social Media Marketing Talk Show. Register for the Google Analytics for Marketers Course See Privacy Policy at https://art19.com/privacy and Cali ... Show More
45m 46s
May 2024
Audience Discovery For Marketing Research
Sharekh Shaikh, Founder of CleverX, delves into enhancing marketing research methods. Despite global spending of $75 billion on market research, the industry faces rampant fraud. CleverX is tackling this issue by connecting researchers directly to senior business professionals, e ... Show More
18m 21s
Feb 2020
Facebook and Google Make Retargeting Harder: How to Prepare
On this week's Social Media Marketing Talk Show, we explore how to prepare for Google's plans to block third-party cookies and the expansion of Facebook's Clear History tool with special guest Rich Brooks. We'll also review the updates from Facebook's Q4 2019 earnings and results ... Show More
44m 19s
Jan 2022
Measure Your Marketing’s Power with Google Analytics
Surprise! We've also put posts like this in all of your favorite places: Google | Apple | Spotify | Anchor.fm | Breaker | Overcast | RadioPublic --- Full Transcripts Now Available <> Subscribe for Ad-Free Listening --- Recommended Books Agency Management–Discover methods for heal ... Show More
6m 33s
May 2022
Analytics Masterclass Part 2: Outcomes, Empathy Action & Profit
In Part II of our Analytics and Data Masterclass, shares his tips for working effectively with your analytics and analysts. Learn how to ask outcome questions rather than questions about marketing activity. These questions will  ensure your focus on the company's most important m ... Show More
17m 20s
Jan 2024
GA4 News, Tips and Tricks
In this episode of the Digital Marketing Podcast, we delve into the latest updates and functionalities of Google Analytics 4. If you are getting lost in your Google Ads conversions, not sure how to work with secondary dimensions, or need a deeper understanding of user reports, tu ... Show More
21m 18s
Mar 2020
🦠 “Google would like your health data now, please” — Lulu, Nike, and Under Armour’s leadership. The Fed’s last bazooka. Google’s COVID-19 moment.
To rescue financial markets from pandemic ruin, The Fed took drastic measures Sunday — but it’s already used up its major tools. To help people figure out testing for COVID-19, Google’s deployed “Project Baseline”, which is like Healthcare.gov but for disease screening. And priva ... Show More
17m 46s
Mar 2024
CMO Success Measurement
Jeremy Haft, Chief Revenue Officer at Digital Remedy, assesses the role of the CMO. As marketing evolves, the advantage lies in embracing measurability. With data-driven insights and effective utilization, CMOs can outpace competitors and elevate their brands to new heights. Toda ... Show More
21m 29s