Feb 12

Building Email Communities: How to Grow a Raving Audience

Are you struggling to maintain consistent engagement with your audience on social media? Frustrated by declining reach and algorithms that keep changing the rules? To discover how to build thriving communities through email sequences that create engagement social platforms can't ... Show More

42m 38s

Feb 5

What Facebook's New Link Rules Mean for Your 2026 Strategy

Are you frustrated that your Facebook posts with links barely get any reach? Wondering how Meta's latest changes will affect your ability to drive traffic to your website? To discover what Facebook's new link posting limits mean for your strategy, how Meta's $2 billion AI acquisi ... Show More

42m 56s

Jan 29

How to Cultivate Content Creativity: A Framework for Marketers

Has your marketing become boring and repetitive? Does your team hold back on suggesting innovative ideas because they’re afraid of being shot down? To discover a framework for cultivating content creativity by separating your ideation process into two distinct phases: divergent a ... Show More

44m 41s

Jan 2024

GA4 News, Tips and Tricks

In this episode of the Digital Marketing Podcast, we delve into the latest updates and functionalities of Google Analytics 4. If you are getting lost in your Google Ads conversions, not sure how to work with secondary dimensions, or need a deeper understanding of user reports, tu ... Show More

21m 18s

Sep 2023

Building Custom Reports in GA4

The sunsetting of Universal Analytics and the takeover of GA4 may of passed you by, and it's fair to say the new Google Analytics 4 differs greatly from the previous version we all knew and loved. Although there aren't as many reports in the new GA4 as in Universal Analytics, the ... Show More

21m 11s

Jun 2023

What DO You Need to Know About GA4 and Are You Ready? with Brie Anderson

GA4 or Google Analytics has been one of the most discussed topics in marketing and data over the last few years, Unfortunately only 25% of businesses are set up and ready. This means that their website tracking will not longer be current and accessible. For many, this has been a ... Show More

47m 56s

Aug 2023

72: What Is People Analytics? w/ Serena Huang

Want to know what it takes to land your dream data analytics job? Dr. Serena Huang, an ex-PayPal Analytics Executive, spills the beans and shares invaluable tips on standing out in the hiring process. 🫘 She also discusses what People Analytics is & how to le ... Show More

40m 27s

Aug 2023

GA4 Events and Tips

With Universal Analytics having been recently sunsetted in July, some of you might still be getting to grips with the new GA4 and how to harness it to supercharge your data tracking and analysis. Join us on this episode of the Digital Marketing Podcast where we discuss all things ... Show More

24m 56s

Feb 2020

Facebook and Google Make Retargeting Harder: How to Prepare

On this week's Social Media Marketing Talk Show, we explore how to prepare for Google's plans to block third-party cookies and the expansion of Facebook's Clear History tool with special guest Rich Brooks. We'll also review the updates from Facebook's Q4 2019 earnings and results ... Show More

44m 19s

Nov 2020

Instagram Hashtag Changes: What Marketers Need to Know

Explore what Instagram's changes to hashtags and keyword search mean for marketers with special guest Natasha Samuel, this week on the Social Media Marketing Talk Show. Register for the Google Analytics for Marketers Course See Privacy Policy at https://art19.com/privacy and Cali ... Show More

45m 46s

Google Analytics 4 Migration: How to Pre...