In this episode of Fundraising Today and the Go Beyond Fundraising podcast, we explore how nonprofits can use Google Analytics 4 (GA4) to boost their fundraising efforts. Emil Isaakov, a data analyst with Allegiance Group + Pursuant, walks us through the significant changes that GA4 brings, such as event-based tracking and predictive metrics.
Emil also out ... Show More
Sep 29
Public Media’s New Reality: How Stations Can Thrive Amid Funding Losses
In this episode of the “Go Beyond Fundraising” podcast, we talk with Debbie Merlino, AGP’s Executive Vice President of Client Relationships, to unpack the unprecedented funding challenges facing public media. With federal and state cuts reshaping station budgets, leaders are aski ... Show More
33m 20s
Jun 2025
Unlocking Mid-Level Giving: Precision Strategies for Sustainable Growth
Your organization’s mid-level donors are already fueling your mission by giving as much as 10x more than entry-level supporters. These donors are loyal, passionate, and just one intentional moment away from becoming major givers. However, these donors often fall through the crack ... Show More
53m 52s
Jan 2024
GA4 News, Tips and Tricks
In this episode of the Digital Marketing Podcast, we delve into the latest updates and functionalities of Google Analytics 4. If you are getting lost in your Google Ads conversions, not sure how to work with secondary dimensions, or need a deeper understanding of user reports, tu ... Show More
21m 18s
Apr 2022
Google Analytics 4 Migration: How to Prepare
Are you ready to shift from Universal Analytics to Google Analytics 4 (GA4)? Wondering how to prepare and what to expect when the change comes? To discover exactly how Google Analytics is changing, what GA4 is, how to prepare, and how to set proper expectations with your boss or ... Show More
52m 1s