logo
episode-header-image
Mar 2023
6m 53s

Google Analytics 4 and Using Plan Instea...

Mark Des Cotes
About this episode

This isn't a standard episode of Resourceful Designer. Instead, I want to share two tips with you.

Tip #1

Set up your Google Analytics 4 account ASAP. Google is turning on Universal Analytics on July 1st, 2023. Google has said the data collected in your UA account will not be migrated to your GA4 account. Unless you want to start again from zero, you need to set up your GA4 account now and start collecting data while you still have access to your UA information.

Listen to the podcast episode to learn more.

Tip #2

Never tell a client that you "Should" something. "I should be able to start your project next week, " or "I should have something to show you by Friday." etc.

Instead, tell them you "plan." – "I plan to start your project next week." or "I plan on having something to show you by Friday."

Saying "Should" instills doubt. It tells the client you are unsure of your abilities. Using "plan" instills confidence while not guaranteeing anything in case you cannot fulfill what you say.

Using "plan" instead of "will" is also a good idea for the same reason. Planning on doing something but not succeeding is forgivable. Saying you will do something and not following through harms your reputation.

Semantics can go a long way in helping you become a better business person.

Up next
Jul 2024
The Two Sides Of A Solopreneur Designer - RD345
 I recently attended WordCamp Canada, a community gathering of WordPress enthusiasts, where I gave a presentation on the pitfalls of your About page. But that's not what today's episode is about. Instead, I want to discuss a fascinating concept I picked up from another presentati ... Show More
16m 19s
Jun 2024
Be Careful What You Ask: A Lesson in Getting Valuable Feedback - RD344
Welcome to another episode of Resourceful Designer. I'm your host, Mark, and today, I've got an interesting topic inspired by a friend’s podcast. You know, it's funny how ideas for podcast episodes can come from the most unexpected places. Sometimes, I meticulously plan out a top ... Show More
15m 44s
Jun 2024
Generational Clients, And how to Lose Them - RD343
In this episode of Resourceful Designer, I share a cautionary tale about losing generational clients and the critical lesson I've learned from my mistakes. Whether you're dealing with family-run businesses or companies with long-standing leadership, you'll discover the importance ... Show More
18m 51s
Recommended Episodes
Apr 2022
Google Analytics 4 Migration: How to Prepare
Are you ready to shift from Universal Analytics to Google Analytics 4 (GA4)? Wondering how to prepare and what to expect when the change comes? To discover exactly how Google Analytics is changing, what GA4 is, how to prepare, and how to set proper expectations with your boss or ... Show More
52m 1s
Sep 2023
Building Custom Reports in GA4
The sunsetting of Universal Analytics and the takeover of GA4 may of passed you by, and it's fair to say the new Google Analytics 4 differs greatly from the previous version we all knew and loved. Although there aren't as many reports in the new GA4 as in Universal Analytics, the ... Show More
21m 11s
Jan 2024
GA4 News, Tips and Tricks
In this episode of the Digital Marketing Podcast, we delve into the latest updates and functionalities of Google Analytics 4. If you are getting lost in your Google Ads conversions, not sure how to work with secondary dimensions, or need a deeper understanding of user reports, tu ... Show More
21m 18s
Apr 2023
54: How to Build Your First Data Analytics Project
Building data analytics projects is the key to landing your first data job. Here’s a 6-step guide to doing your first project. 🌟 Join the data project club! “25OFF” to get 25% off (first 50 members). 📊 Come to my next free “How to Land Your First Data Job” training 🏫 Check out ... Show More
15m 14s
Nov 2022
How to Use Google Analytics 4 for Marketing
Do you use analytics to measure your marketing? Are you prepared for the shutdown of Google Universal Analytics? To discover how to use Google Analytics 4 to continue tracking consumer behavior and measuring your marketing now and into the future, I interview Dana DiTomaso. Guest ... Show More
44m 41s