Want to improve marketing analysis? Wondering how Google Analytics 4 changes the way you measure your marketing?
Explore GA4 and what it means for marketers with Chris Mercer, leading Google Analytics authority and founder of MeasurementMarketing.io.
More on Chris: measurementmarketing.io
Show notes: socialmediaexaminer.com/433
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Oct 8
YouTube Retention Strategy: How to Hook, Hold, and Convert Viewers
Want to stop losing YouTube viewers in the first few seconds of every video? I interview Adam Ivy to learn the BINGE method, a YouTube scripting framework that boosts retention, generates engagement, and turns viewers into customers.Opening With a Banger Hook and Building Intrigu ... Show More
43m 32s
Sep 24
Why Unpolished Reels Win: An Instagram Growth Strategy for Business
Wondering how to create Instagram Reels that build a loyal following without expensive equipment or hours of editing? I interview Shannon McKinstrie to discover a complete framework for creating authentic, unpolished Instagram Reels that drive engagement, attract followers, and c ... Show More
46m 34s
Sep 2022
Data Insights in Digital Marketing
<p>As modern marketers, we are swamped by numbers coming from all directions. How do we manage all this data, demystify it, and use it to our best advantage? Host <a href="https://willfrancis.com/" target="_blank">Will Francis</a> chats with <a href="https://twitter.com/cspenn" t ... Show More
45m 49s
Mar 2023
SPI 665: How to Measure Your Marketing and Make More Money with Chris Mercer
<p>#665 The best part about online marketing is that it is <em>fast</em>. Most of the time, you'll either see results right away or not at all. But if your offer isn't working, how do you adjust it for optimal outcomes? With the right data and measurements, the answer is simple! ... Show More
44m 49s
May 2024
The Future of Marketing Measurement
<p>Co-Founder at Mutinex, Henry Innis<strong>, </strong>delves into the future of marketing measurement. In this episode, Henry shares insights on marketing measurement, evaluating marketing channels, predictive analytics,dark social and a host of other subjects.</p><p><strong>Co ... Show More
20m 28s
Jul 2024
Executive View Of Marketplace Marketing Measurement
<p>VP of Growth & Analytics at Indeed, Jed Clevenger, delves into the world of marketplace marketing measurement. Unveiling the importance of understanding competitive intelligence and marketing strategies, Jed sheds light on how analyzing competitors can enhance your marketi ... Show More
17m 1s
Feb 2017
I Want to Develop a Routine Around Online Business Metrics. Where Should I Start and What Should I Focus On?
Today's question comes from Matthew, who has a question about developing routines around online business metrics. Which metrics do I find the most important? Which are my favorite tools for monitoring performance? Do I have any daily, weekly, and monthly routines for analytics? D ... Show More
8m 41s
Aug 2024
16 Years Of Marketing Lessons In 54 Minutes - ft. CMO Of Wix.com
Ep. 251 Are Google ads overrated? Kipp and guest, Omer Shai, CMO of Wix, examine the evolving landscape of search and the secret sauce behind Wix's success. Kipp and Omer dive into marketing lessons from one of the industry's most resilient companies. Learn more on the future of ... Show More
51m 11s