Want to improve your marketing analysis? Wondering how Google Analytics 4 will change the way you measure your marketing? To explore Google Analytics 4 and what it means for marketers, in this episode I interview Chris Mercer. Chris is the leading authority on Google Analytics and founder of MeasurementMarketing.io. USEFUL INFORMATION: Register for the Goog ... Show More
Aug 14
Emotional Targeting: A Proven Path to More Leads and Sales
Ever feel like you’re spinning your wheels with conversion optimization—testing headlines, buttons, and pop-ups but still seeing underwhelming results? Do you know something’s not working on your site, but have no clear direction on what to fix or why? Enter emotional targeting i ... Show More
47m 22s
May 2022
Marketing Mix Modeling (MMM) -- Mark Stouse // Proof Analytics
Mark Stouse, CEO of Proof Analytics, talks about analytics and marketing mix modeling. While popular, ‘data-driven marketing’ fails to account for a constantly changing reality. As such, campaigns based on historical and not future data, have limited success. Today, Mark discusse ... Show More
13m 51s
Sep 2022
Data Insights in Digital Marketing
As modern marketers, we are swamped by numbers coming from all directions. How do we manage all this data, demystify it, and use it to our best advantage? Host Will Francis chats with Chris Penn to look at data from different and interesting angles. They talk about Regression ana ... Show More
45m 49s
Jun 2024
Navigating Today’s Marketing Measurement Challenges
Chris Kelly, CEO of Upwave, explores CTV ad targeting and navigating today's marketing measurement challenges. When the same platform that takes your ad dollars also determines the success of its own ads, we have a measurement problem in advertising. While the dollars seem to pay ... Show More
19m 8s