Want to improve marketing analysis? Wondering how Google Analytics 4 changes the way you measure your marketing?
Explore GA4 and what it means for marketers with Chris Mercer, leading Google Analytics authority and founder of MeasurementMarketing.io.
More on Chris: measurementmarketing.io
Show notes: socialmediaexaminer.com/433
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May 2022
Marketing Mix Modeling (MMM) -- Mark Stouse // Proof Analytics
<p>Mark Stouse, CEO of Proof Analytics, talks about analytics and marketing mix modeling. While popular, ‘data-driven marketing’ fails to account for a constantly changing reality. As such, campaigns based on historical and not future data, have limited success. Today, Mark discu ... Show More
13m 51s
Sep 2022
Data Insights in Digital Marketing
<p>As modern marketers, we are swamped by numbers coming from all directions. How do we manage all this data, demystify it, and use it to our best advantage? Host <a href="https://willfrancis.com/" target="_blank">Will Francis</a> chats with <a href="https://twitter.com/cspenn" t ... Show More
45m 49s
Jun 2024
Navigating Today’s Marketing Measurement Challenges
<p>Chris Kelly, CEO of Upwave, explores CTV ad targeting and navigating today's marketing measurement challenges. When the same platform that takes your ad dollars also determines the success of its own ads, we have a measurement problem in advertising. While the dollars seem to ... Show More
19m 8s