Want to improve marketing analysis? Wondering how Google Analytics 4 changes the way you measure your marketing?
Explore GA4 and what it means for marketers with Chris Mercer, leading Google Analytics authority and founder of MeasurementMarketing.io.
More on Chris: measurementmarketing.io
Show notes: socialmediaexaminer.com/433
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Aug 6
The New LinkedIn Content Playbook: AI, Collaboration, Creator Marketplace, and Out-of-Network Reach
Curious which new LinkedIn features can help your brand reach entirely new audiences? I interview AJ Wilcox to learn how collaborative posts and the creator marketplace work, how a new analytics metric reveals whether your content is breaking beyond your existing network, and how ... Show More
41m 22s
Sep 2022
Data Insights in Digital Marketing
<p>As modern marketers, we are swamped by numbers coming from all directions. How do we manage all this data, demystify it, and use it to our best advantage? Host <a href="https://willfrancis.com/" target="_blank">Will Francis</a> chats with <a href="https://twitter.com/cspenn" t ... Show More
45m 49s
Mar 2023
SPI 665: How to Measure Your Marketing and Make More Money with Chris Mercer
<p>#665 The best part about online marketing is that it is <em>fast</em>. Most of the time, you'll either see results right away or not at all. But if your offer isn't working, how do you adjust it for optimal outcomes? With the right data and measurements, the answer is simple! ... Show More
44m 49s
May 2024
The Future of Marketing Measurement
<p>Co-Founder at Mutinex, Henry Innis<strong>, </strong>delves into the future of marketing measurement. In this episode, Henry shares insights on marketing measurement, evaluating marketing channels, predictive analytics,dark social and a host of other subjects.</p><p><strong>Co ... Show More
20m 28s
Jul 2024
Executive View Of Marketplace Marketing Measurement
<p>VP of Growth & Analytics at Indeed, Jed Clevenger, delves into the world of marketplace marketing measurement. Unveiling the importance of understanding competitive intelligence and marketing strategies, Jed sheds light on how analyzing competitors can enhance your marketi ... Show More
17m 1s
Oct 2025
The Meta CMO Interview - Digital Marketing Measurement, AI & Why the Basics Still Matter
In this special episode of The Digital Marketing Podcast, Daniel Rowles sits down with Alex Schultz, Meta's Chief Marketing Officer and Vice President of Analytics, to unpack the future of digital marketing, and why the fundamentals still matter more than ever. Alex shares lesson ... Show More
35m 3s
Feb 2017
I Want to Develop a Routine Around Online Business Metrics. Where Should I Start and What Should I Focus On?
Today's question comes from Matthew, who has a question about developing routines around online business metrics. Which metrics do I find the most important? Which are my favorite tools for monitoring performance? Do I have any daily, weekly, and monthly routines for analytics? D ... Show More
8m 41s
Sep 2024
Enhancing Customer Service and Privacy
Welcome to another episode of "Accelerate Your Business Growth"! I'm your host, Diane Helbig, and today we're diving into the world of digital marketing strategy and analytics with our expert guest, Phillippa Gamse. With over 25 years of experience and nearly 500 clients under he ... Show More
34m 10s