About this episode
Mar 2026
A Quick Trip Around Africa, the Middle East, and Asia - Sit and Talk, Nairobi
Join me as I take you on some of my trips.And follow me at http://www.instagram.com/markpollardFor details about upcoming events and company training, visit http://www.sweathead.com
49m 44s
Nov 2025
20 Interesting Behaviors From Medellín, Colombia - Sit And Talk, Panama City
Find out about our upcoming conference and classes at http://www.sweathead.comFollow Mark here: http://www.instagram.com/markpollard
38m 55s
Nov 2025
Is There A "Strategist" Personality Type? - Sit And Talk, Medellín
To find out more about our conference The Sweathead Do-Together and my upcoming masterclasses in Africa and the Middle East, visit: http://www.sweathead.comFollow me on Instagram:http://www.instagram.com/markpollard
48m 23s
Mar 2023
275.The Illusion of Choice with Richard Shotton
<p dir="ltr">In today's conversation, I am joined by Richard Shotton. His first book, The Choice Factory, is a best-selling book on how to apply findings from behavioral science to advertising. His new book, The Illusion of Choice: 16 ½ Psychological Biases that Influence Why We ... Show More
46m 46s
May 2023
8 Psychology Hacks Behind The World’s Biggest Businesses - Richard Shotton - #626
Richard Shotton is a behavioural scientist, Founder of Astroten and an author. Humans are predictably irrational. By studying these behaviours through clever techniques, advertisers and marketers have been able to boost sales and influence you in ways you might not realise or exp ... Show More
1h 28m
Dec 2023
4 ½ Psychological Biases Every Marketer Needs to Know
I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce desig ... Show More
46m 38s
May 2024
Hacking the Human Mind With Applied Behavioral Marketing
43m 27s
Feb 2023
8 Fascinating Psychological Biases - Richard Shotton - #592
Richard Shotton is a behavioural scientist, Founder of Astroten and an author. This might not be news to you, but the human brain isn't designed to be rational. There are cheat codes to get the brain to believe strange things, do strange things and change in ways you might not an ... Show More
1h 37m
Oct 2025
Applying Behavioral Science for Improved Conversions
<p>Struggling to convert interested prospects into paying customers? Wondering why your perfectly logical marketing messages aren't driving the results you expect? To discover how to apply behavioral science principles to improve your pricing strategy, enhance quality perception, ... Show More
45 m
Aug 2019
Some Very Important Effects In Advertising - Richard Shotton - #091
Richard Shotton is a behavioural scientist, the Founder of Astroten and an author. What is the reason that restaurants don't put £ signs in front of their prices? Why do marketing campaigns with huge flaws end up winning the market over? How does increasing wait times on comparis ... Show More
1h 10m
Apr 2020
Psychology, Advertising & Human Behaviour - Richard Shotton - #163
Richard Shotton is a behavioural scientist, Founder of Astroten and an author. One of my favourite guests returns today as we discuss mental models, psychology, consumer behaviour, principles for advertising, social change and much more. Expect to learn how you can tell someone's ... Show More
1h 23m
Oct 2025
Why Flaws Make You More Likable | Richard Shotton
What makes people trust you faster, remember your message longer, and say “yes” more often? Behavioral science has the answers. In this episode, AJ and Johnny sit down with behavioral science expert and author Richard Shotton to break down the psychological tactics behind persuas ... Show More
1h 5m
Feb 2022
[BEST OF] 5 Little-Known Facts About Consumer Behavior
49m 16s
Five years ago this week (February 25, 2018-2023), I published the first episode of Sweathead. Richard Shotton was my first interview. So I've called him back for two episodes this week.
In this episode, we discuss Richard's new book "The Illusion of Choice: 16 1/2 Psychological Biases That Influence What We Buy".
You can find Richard here: https://www.astr ... Show More
<p>Want your marketing to be more memorable? Looking for psychology-backed tactics that will improve your results? To discover how to put applied behavioral science to work in marketing, I interview Richard Shotton.</p><p><br></p><p><br></p><p><strong>Guest</strong>:<strong> </st ... Show More
<p></p><p><strong>I've just launched a </strong><a href="https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q"><strong>new YouTube channel</strong></a><strong>!! The concept? </strong>I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lea ... Show More
