Venus ET Fleur is a husband-and-wife-led luxury brand disrupting the flower industry - not least by offering roses that last a full year with minimal upkeep. That alone would set them apart. But they’ve also nailed an exciting, innovative approach to meeting their customer’s needs, no matter how they enter the funnel. Maintaining pitch-perfect operations is important for a brand like VEF. After all, they’re dealing with living, breathing products that need special care to arrive on customers’ doorsteps in tip-top shape. This episode is all about the ways that operations feed directly back into the customer experience.