Headquartered in Kitengela, Kenya, Sian Flowers exports roses to Europe. Because cut flowers have a limited shelf life and consumers want them to retain their appearance for as long as possible, Sian and its distributors used international air cargo to transport them to Amsterdam, where they were sold at auction and trucked to markets across Europe. But when ... Show More
Aug 4
Why Metaphysic AI Looked to Hollywood for a Digital Rights Model
Founded in 2021, AI generative video company Metaphysic first rose to fame through viral deepfake videos. It achieved a significant milestone with "Here," the first major film to use AI for de-aging actors, including Tom Hanks. The company had two revenue streams: high-end conten ... Show More
24m 9s
Jul 21
How a Museum Marketing Team Used AI to Bring People Closer to Art
In 2025, Harvard Art Museums considered using generative AI in a marketing campaign to increase visitor engagement and membership. Looking to boost attendance and appeal to a younger audience base, and facing intensified competition for leisure time, the Museums’ marketing team e ... Show More
26m 42s
Jul 7
Are We Entering a New Age of Creativity with the Help of AI?
In March 2024, The Atlantic announced a strategic content and product partnership with artificial intelligence giant OpenAI. OpenAI would license The Atlantic’s content to train its models and respond to user queries, while The Atlantic would receive a fee, privileged access to O ... Show More
29m 48s
Jan 2024
#135 – The business behind the luxury flower and gift giving industry – Samer El Sahn, Floward
In this episode of Commerce Talks with Alexander Graf, I dive into the luxury flower and gift-giving industry with Samer El Sahn from Floward. We explore how Floward has evolved from a flower platform to a comprehensive gifting retailer, operating across multiple countries includ ... Show More
34m 18s
Jun 2022
Floriade: A green global exhibition
Floriade is a huge horticulture exhibition taking place every 10 years. It's in the Dutch city of Almere this year. For 6 months, visitors will see displays of plants and flowers, horticultural innovation – and proposed solutions to global environmental problems, especially in th ... Show More
17m 47s