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Apr 2023
23m 34s

A Rose by Any Other Name: Supply Chains ...

HBR Presents / Brian Kenny
About this episode
Headquartered in Kitengela, Kenya, Sian Flowers exports roses to Europe. Because cut flowers have a limited shelf life and consumers want them to retain their appearance for as long as possible, Sian and its distributors used international air cargo to transport them to Amsterdam, where they were sold at auction and trucked to markets across Europe. But when ... Show More
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