logo
episode-header-image
Jan 2024
40m 16s

VIOLETTE_FR: “French Girl” Beauty with V...

Takara Sewitt | Wavebreak
About this episode

Violette_FR, born out of Violette's meteoric rise in the beauty industry, gained recognition after being featured by Vogue France. With an impressive career working with renowned brands like Dior, La Mer, Estee Lauder, and Guerlain, Violette decided to venture into her own creative space. In 2016, she launched her YouTube channel, fostering a vibrant community of beauty enthusiasts. 2021 marked the debut of VIOLETTE_FR, her multi-category vegan beauty brand. Inspired by those seeking a natural yet creative aesthetic, the brand focuses on individuality, efficacy, efficiency, luxury, and accessibility. Violette prioritizes clean, highly pigmented formulas and environmentally conscious packaging, earning the brand popularity among celebrities such as Rosie HW, Drew Barrymore, Joan Smalls, Jen Atkin, Jessica Alba, Karlie Kloss, and more.

In this episode, Violette also discusses:

  • How she did it her way in beauty with no real training and a background in fashion and art
  • The importance of celebrating individuality and differences, rather than fixating on trends.
  • Moving to the US and building the brand in a “French car with American gas”
  • Creating truly innovative products like the new invisible bandage gel 
  • What’s next for Viollete

We hope you enjoy this episode and gain valuable insights into Violette’s journey and the growth of VIOLETTE_FR. Don't forget to subscribe to the Glam & Grow podcast for more in depth conversations with the most incredible brands, founders, and more.

Be sure to check out VIOLETTE_FR at www.violettefr.com and on Instagram at @violette_fr

This episode is sponsored by Shopify.

Shopify POS is your command center for your retail store. From accepting payments to managing inventory, Shopify has EVERYTHING you need to sell in-person. Sign up for a one-dollar-per-month trial period at www.shopify.com/glam

This episode is brought to you by Wavebreak

Leading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.

Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified brands recapture 7+ figures of lost revenue each year.

From abandoned cart emails to Black Friday campaigns, our best-in-class team manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.

Curious if Wavebreak is right for you? Reach out at Wavebreak.co

Up next
Sep 29
Julie Wainwright: Getting Real Real About Building a Billion-Dollar Business
Julie Wainwright is the visionary founder and past CEO of The RealReal, the luxury resale giant that disrupted the fashion industry and redefined what it means to build a billion-dollar brand. In her new book, Time to Get Real: How I Built a Billion Dollar Business that Rocked th ... Show More
1h 16m
Sep 15
Rodan + Fields: Leading the #1 Female Dermatologist-Founded Skincare Brand With Anncy Rowe
Since joining Rodan + Fields, Anncy Rowe, Chief Commercial Officer, has transformed how the brand connects with consumers, leading marketing, sales, digital, and ecommerce with a fresh, strategic vision. With over a decade of experience at Maybelline and Lancôme, she brings unmat ... Show More
51m 16s
Sep 1
Celebrity Tanning Artist & Founder Isabel Alysa’s Glow-Up with Dolce Glow and Sunnee BaeSkin
Dolce Glow, founded by celebrity tanning artist Isabel Alysa, is a clean, luxury self-tanning line that blends beauty with wellness. Isabel’s journey began with her own confidence boost after her first spray tan, which inspired her to dedicate her career to helping others feel ra ... Show More
1h 16m
Recommended Episodes
May 2023
The Art of Taking Risks: How Violette Serrat, Founder and CEO of VIOLETTE_FR, Became a Successful Makeup Artist
This episode is sponsored by Magnum Ice Cream. Follow @magnumicecream on Instagram and Twitter and @magnumicecreamUS on Facebook. Find Magnum ice cream at retailers nation-wide and at magnumicecream.com. When it comes to following her passions, French makeup artist Violette Serra ... Show More
32m 53s
Sep 2023
#231 - Violette Serrat, Makeup Artist et CEO de Violette_FR - "Oser rêver grand"
Aujourd’hui j’ai le plaisir de recevoir sur le podcast, Violette Serrat alias Violette FR, fondatrice de la marque éponyme et directrice de création de la gamme maquillage chez Guerlain.  Violette est une jeune femme que je suis depuis des années sur Instagram et dont j'adore l'u ... Show More
1h 1m
Aug 2023
Violette Serrat: Makeup Artist and Founder and CEO of Violette_FR
At just 19 years old, Violette Serrat shifted her career ambitions from fashion design and painting to makeup artistry. She began reaching out to photographers and models and producing shoots for free so she could practice her art and build a portfolio. Eventually, her work was r ... Show More
53m 58s
Jul 2023
Why Brand Marketing Still Matters
What do Poolside FM and Isamaya Beauty have in common? Their founders have created brands with unique yet relatable identities. Background:  Isamaya Ffrench, makeup artist and founder of Isamaya Beauty, and Marty Bell, co-founder of sunscreen brand Vacation (and Poolside FM), bot ... Show More
22m 56s
Feb 2021
Kristen Noel Crawley on Beauty, Fashion and Being an Indie Brand
Kristen Noel Crawley is a successful entrepreneur & beauty mogul who  is considered a leading tastemaker in the industry and resonates as a stylist icon for many through her frequent partnerships with luxury fashion houses such as Dior and Louis Vuitton. Crawley has her own skinc ... Show More
29m 50s
Apr 2021
Building a Beauty Brand with Longevity - Jane Hertzmark Hudis
Jane Hertzmark Hudis is first female Executive Group President at The Estée Lauder Companies. She is a powerhouse brand-building expert – particularly in skin care. Her portfolio includes iconic brands such as Estée Lauder, La Mer, Origins, Bobbi Brown, Dr. Jart+, as well as AVED ... Show More
46m 59s
Sep 2021
Bread Beauty Supply’s Maeva Heim on Launching a Brand at Sephora
Maeva Heim is the founder and CEO of Bread Beauty Supply, a hair-care brand for curly and textured hair. Maeva talks about her experience in the beauty industry prior to launching her own brand, how she launched in retail as part of the Sephora Accelerate Program, and how to find ... Show More
40m 29s
Jun 2022
Why Chanel Is Opening Private Boutiques
BoF’s luxury editor Robert Williams offers insight into the surprising news that the mega-label plans to open stores dedicated to serving top customers.     Background:    As traffic to stores soars, Chanel’s chief financial officer Philippe Blondiaux said the brand plans to open ... Show More
19m 25s
Apr 2024
509: Shark Tank Winner Reveals How to Create a Million-Dollar Beauty Brand | Alicia Scott
A year after filming, Alicia Scott anxiously watched her appearance on Shark Tank surrounded by friends and family. Her pitch was first on the episode, and she nailed it by securing a deal from Emma Grede, the business mind behind Kardashian brands like SKIMS and Good American. S ... Show More
49m 4s
Jun 2024
How Claudia Sulewski Stays Passionate about Content Creation and Exploring New Career Opportunities
Claudia Sulewski has been consistently creating content since she was 13-years-old and is known for her authentic online presence. Recently, Claudia expanded her career to acting and launched her first brand. In this episode, Claudia discusses staying passionate about content cre ... Show More
36m 38s