Courtney Baber, Co-founder of The Route Beauty left a successful career in beauty with time spent at Sephora, C.O. Bigelow, and Urban Decay, to create her own skincare line with best friend and skincare provider, “Nurse Nancy” Pellegrino. Featured on Oprah, promoted by Khloe Kardashian, and sold on HSN, The Route Beauty hasn’t been without its hurdles, but i ... Show More
Nov 12
CMOs Are Hiring Fiverr Freelancers? Find out why.
<p>When everyone has access to the same AI tools, what separates the great from the forgettable is the human behind the screen.</p><p>Fiverr’s VP of Global Brand Communications, Shiri Hellmann, joins Marketing Trends to break down how her team turns chaos into creativity. From pr ... Show More
1h 3m
Oct 29
Why Brand Associations Outlast Trends
<p>Brands don’t live in campaigns… they live in memory.</p><p> </p><p>In this episode of Marketing Trends, Ulli Appelbaum, Founder & CSO of First The Trousers Then The Shoes, joins Stephanie Postles to unpack how brand associations and mental availability determine what people ch ... Show More
1h 20m
Jul 2023
Why Brand Marketing Still Matters
<p><em>What do Poolside FM and Isamaya Beauty have in common? Their founders have created brands with unique yet relatable identities.</em></p><br><p><strong>Background: </strong></p><br><p>Isamaya Ffrench, makeup artist and founder of Isamaya Beauty, and Marty Bell, co-foun ... Show More
22m 56s
Mar 2022
854. How To Grow Your Brick-And-Mortar Business, Structure Your Week And Transition Into A CEO Mindset From A Hustling Entrepreneur With The Boutique Hub Founder Ashley Alderson
Ashley Alderson is a mom of 3, wife, founder of the Boutique Hub, cancer survivor and host of the Boutique Chat Podcast. Growing up in rural North Dakota, Ashley loved fashion, but felt like it was reserved for people living in New York or LA. However, she noticed that small bout ... Show More
53m 39s
Apr 2024
509: Shark Tank Winner Reveals How to Create a Million-Dollar Beauty Brand | Alicia Scott
A year after filming, Alicia Scott anxiously watched her appearance on Shark Tank surrounded by friends and family. Her pitch was first on the episode, and she nailed it by securing a deal from Emma Grede, the business mind behind Kardashian brands like SKIMS and Good American. S ... Show More
49m 4s
Feb 2022
845. How To Utilize Organic Marketing Strategies, Improve Your Relationship With Yourself & Practice Discipline With Celebrity Brow Artist & Beauty Business Success Coach Sheila Bella
Sheila Bella is a celebrity brow artist and beauty business success coach; she’s also the founder of two multi-seven figure businesses, host of a top-rated beauty entrepreneur podcast, and a mother and wife. We talk about her journey from being newly divorced and unemployed to no ... Show More
50m 29s
Apr 2024
578. "I'm not profitable yet and running out of money! How can I move the needle fast?" | Coaching Session
Welcome back, Product Bosses! In this episode, we're diving deep with Karissa from Wag & Wonder, a passionate entrepreneur who's crafted a line of high-end dog accessories. Despite her dedication, Karissa faces a common pitfall many of you might relate to: skipping crucial founda ... Show More
44m 13s