It’s 1962, and Estée Lauder is on fire, with well-received new products helping solidify their position as the top high-end makeup brand. But Revlon is hot on their tails, and to fend off the threat the Lauders decide to develop a new brand: Clinique. With this line of hypoallergenic products for sensitive skin, they’ve unlocked a new customer base. But init ... Show More
Feb 2021
Estée Lauder vs L'Oréal | Face to Face | 4
<p>It’s 1979 and Estée Lauder is on top of the world after launching another in-house brand, Prescriptives. But after decades of being primarily known for hair products, L'Oréal is ready to invade the American high-end makeup market. And their secret weapon is Lancôme, a luxuriou ... Show More
26m 2s
Feb 2021
Estée Lauder vs L'Oréal | Buying Spree | 5
<p>It’s 1991, and after the financial crash of 1987, Estée Lauder is looking for a new way to continue expanding without sinking millions of dollars and several years into developing a new brand. The answer lies in acquisitions, and they set their sights on two young, hip, buzzwo ... Show More
25m 18s
Feb 2021
Estée Lauder vs L'Oréal | Lipstick Lockdown | 6
<p>It’s 2007, and the L'Oréal founding family is thrust into the media spotlight when a scandal erupts. The daughter of Liliane Bettencourt, heiress to the company fortune, accuses a family friend of exploiting her mother’s dementia. But the ensuing investigation brings to light ... Show More
24m 40s
Jan 2023
Estee Lauder vs L'Oreal | Teléfono, Telégrafo, Cuéntaselo a una mujer | 1
Estamos en 1946 y, tras años de construir una legión de seguidoras gracias a muestras gratuitas y clientes fieles, Estée Lauder tiene por fin la oportunidad de dar un gran salto. Ahora puede vender sus productos de maquillaje de alta gama en los grandes almacenes de Nueva York. S ... Show More
28m 28s
Jan 2022
Estée Lauder vs L'Oréal | Garde-le pour toi | 1
En 1946, à la sortie de la guerre, les femmes ont plus que jamais envie de prendre soin d’elles. C’est une bonne nouvelle pour tous les industriels du secteur de la beauté, qui voient leurs ventes décoller. C’est le cas pour une dynamique femme d’affaires américaine : Estée Laude ... Show More
27m 29s
Jan 2022
NEW MONEY: Building Your Brand, Then Building a Brand – Using the Power of Influence to Start a Business
There’s no guidebook, no course for marketing in the social media age. Yet platforms like Facebook, TikTok and Instagram have proved to be fertile ground for marketing and presenting personality-first ad campaigns.
Two influencers-turned-brand-founders Sabrina Sadeghian of the sk ... Show More
26m 19s
Jul 2023
Odele: Revolutionizing Hair Care with Clean, Sustainable Beauty with Co-Founder Lindsay Holden
In this episode, Lindsay Holden, co-founder of Odele, discusses the hair care brand's journey towards clean and sustainable beauty. With Lindsay's extensive experience in retail and her passion for providing inclusive products, Odele was launched in January 2020 to disrupt the ma ... Show More
41m 55s