In founding clean skin-centric beauty line Ilia ten years ago, Sasha Plavsic was way ahead of the industry in what would become known as “clean beauty.” The brand began with a lip balm that was safe, effective, and natural and has since expanded into a full range of complexion formulas that consistently win beauty awards and put the brand in the top three gr ... Show More
Oct 7
The Who What Wear Podcast: WWW20 Presents: Chriselle Lim, the Internet's Original It Girl
This month marks Who What Wear's 20th anniversary! To celebrate, we're spending all of October with guests who have left an indelible mark on the fashion-and-beauty world and grown up alongside us over the past two decades. To kick things off, Hillary sits down with Chriselle Lim ... Show More
42m 56s
Oct 5
Rickie De Sole: Editor of Air Mail's Dress Code
Rickie De Sole is the editor of Air Mail’s style-and-fashion publication, Dress Code. De Sole started her career as a fashion assistant at Vanity Fair. After that, she moved into public relations at Prada, where she worked from 2007 to 2010. De Sole then returned to the world of ... Show More
57m 36s
Sep 30
The Who What Wear Podcast: Denim Consultant Benjamin Talley Smith Returns to Talk Fall Trends and the New Guest in Residence Denim Line
This week, Hillary sits down in studio with denim expert Benjamin Talley Smith. Talley Smith is a denim designer and consultant who works with the designers at your favorite brands—such as Khaite, Reformation, and J.Crew—to develop their denim lines. Today, he's chatting all abou ... Show More
29m 54s
Oct 2025
Setting The New Standard in Skincare With Alisa Metzger, Co-Founder iNNBEAUTY Project
<p>Before launching iNNBEAUTY Project, Alisa Metzger spent over a decade inside some of the world’s biggest beauty companies—L’Oréal, Procter & Gamble, and Coty—learning exactly how the industry worked from the inside out. But after years of seeing the same patterns repeat—sky-hi ... Show More
51m 40s
Apr 2024
Changing the Makeup Industry ft. Rea Ann Silva
Rea Ann Silva, the creator of the Beautyblender makeup application sponge and the founder and CEO of the Beautyblender company, joins us today to share the story behind the iconic Beautyblender. She discusses the inspiration behind the product, how she revolutionized the makeup i ... Show More
6m 36s
Nov 2023
Pritika Swarup on using her Prakti beauty brand to mainstream Ayurveda
Pritika Swarup has built a large following, thanks, in part, to her successful career as a model. A graduate of Columbia Business School, Swarup founded her skin-care brand, Prakti, in 2021. It was designed to blend Ayurvedic tradition with modern skin-care ingredients. It soft-l ... Show More
37m 4s
Nov 2023
158. How to Be Unstoppable with Christina Flach, CEO of Pretty Girl Makeup
<p>Christina Flach is represented by Ford Artists NYC, LA, and Miami. Christina is a world renowned celebrity makeup artist with experience working with celebrity clientele, magazines, and big name brands. She has been featured in Vogue, People, Time, and Elle, as well as campaig ... Show More
36m 3s
Sep 2021
Bread Beauty Supply’s Maeva Heim on Launching a Brand at Sephora
Maeva Heim is the founder and CEO of Bread Beauty Supply, a hair-care brand for curly and textured hair. Maeva talks about her experience in the beauty industry prior to launching her own brand, how she launched in retail as part of the Sephora Accelerate Program, and how to find ... Show More
40m 29s
Sep 2024
Anisa Beauty: Elevate Your Beauty Routine with The Most Innovative, Responsibly Crafted Brushes with Founder Anisa Telwar
<p>Anisa Beauty is revolutionizing the makeup tool industry with innovative, high-quality brushes that enhance product performance while prioritizing sustainability. Founded by Anisa Telwar Kaicker, the brand owns and operates its manufacturing facilities, ensuring complete contr ... Show More
54m 13s