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Feb 2021
25m 18s

Estée Lauder vs L'Oréal | Buying Spree |...

Wondery
About this episode
It’s 1991, and after the financial crash of 1987, Estée Lauder is looking for a new way to continue expanding without sinking millions of dollars and several years into developing a new brand. The answer lies in acquisitions, and they set their sights on two young, hip, buzzworthy companies: MAC and Bobbi Brown.  Meanwhile, determined to strengthen L'Oréal’ ... Show More
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