There’s no guidebook, no course for marketing in the social media age. Yet platforms like Facebook, TikTok and Instagram have proved to be fertile ground for marketing and presenting personality-first ad campaigns.
Two influencers-turned-brand-founders Sabrina Sadeghian of the skincare-focused makeup brand 4AM SKIN, and Nicole Shiraz of Nalia Swim join “New ... Show More
Nov 2023
Why Startup Marketing Isn't What It Used To Be -- Melissa Kwan // eWebinar
<p>Melissa Kwan, Co-Founder and CEO at eWebinar, talks about startup marketing. Before data restrictions and privacy concerns, startup marketing typically involved investing in Facebook ads to drive brand awareness and gain customer insights. Now that Facebook has started to prio ... Show More
19m 42s
Nov 2020
Why Social Media is the new Cable TV, with Chaordix CEO Terry Sydoryk
<p>Like, follow, comment and subscribe. Those are four popular words among social media users today, brands included. And when you are a company looking to engage with your customers on a personal level or speak to them broadly, social media has become the No. 1 place to achieve ... Show More
56m 6s
Mar 2022
551: Could Influencer Marketing Work for You?
No matter where you look on social media, content creators are using their platforms to serve their audiences with the clothing, skincare, gadgets, foods, and other goods they love. And brands are seeing the true power of an influencer with a strong voice and dedicated following. ... Show More
41m 18s
Feb 2021
Estée Lauder vs L'Oréal | How Influencers Are Changing the Beauty Industry | 7
<p>As the beauty business shifts towards boutique brands and upstarts, traditional titans of the industry like L'Oreal and Esteé Lauder are struggling to maintain a foothold. At the center of this cultural shift are beauty influencers, who are reaching a new wave of savvy, social ... Show More
23m 36s
Oct 2021
Bulbul Hooda, Head of Brand and CMO, Vella Bioscience Brings Beauty Experience to a New Category
<p>Here’s an age-old marketing truth: sex sells. But marketing sex, or sexual wellness for that matter, can be a tough subject to bear. Within today’s oversaturated marketplace, marketers are fighting not just for attention on shelves and landing pages, but also for customers’ ey ... Show More
46m 47s
<div class="OutlineElement Ltr SCXW51433600 BCX0"> <p class="Paragraph SCXW51433600 BCX0"><span class= "TextRun SCXW51433600 BCX0" lang="EN-GB" xml:lang="EN-GB" data-contrast="auto"><span class= "NormalTextRun SCXW51433600 BCX0">It's easy to get distracted by the trends, new plat ... Show More
