It’s 1979 and Estée Lauder is on top of the world after launching another in-house brand, Prescriptives. But after decades of being primarily known for hair products, L'Oréal is ready to invade the American high-end makeup market. And their secret weapon is Lancôme, a luxurious French brand that they rebrand using tricks straight out of the Lauders’ playbook ... Show More
Feb 2021
Estée Lauder vs L'Oréal | Buying Spree | 5
<p>It’s 1991, and after the financial crash of 1987, Estée Lauder is looking for a new way to continue expanding without sinking millions of dollars and several years into developing a new brand. The answer lies in acquisitions, and they set their sights on two young, hip, buzzwo ... Show More
25m 18s
Feb 2021
Estée Lauder vs L'Oréal | Lipstick Lockdown | 6
<p>It’s 2007, and the L'Oréal founding family is thrust into the media spotlight when a scandal erupts. The daughter of Liliane Bettencourt, heiress to the company fortune, accuses a family friend of exploiting her mother’s dementia. But the ensuing investigation brings to light ... Show More
24m 40s
Feb 2021
Estée Lauder vs L'Oréal | How Influencers Are Changing the Beauty Industry | 7
<p>As the beauty business shifts towards boutique brands and upstarts, traditional titans of the industry like L'Oreal and Esteé Lauder are struggling to maintain a foothold. At the center of this cultural shift are beauty influencers, who are reaching a new wave of savvy, social ... Show More
23m 36s
Aug 2023
Building Lego | Out of the Ashes | 1
<p>A small Danish toy company survives World War Two thanks to its quality craftsmanship, but behind the scenes all is not well. Despite its good reputation, Lego teeters on the edge of bankruptcy, and a choice to change production methods threatens to tear the family-owned compa ... Show More
35m 40s
Jul 2023
The Disappearance of General Magic | The Pocket Crystal | 1
<p>Almost two decades before the launch of the iPhone, Apple Executive Marc Porat launches a project to develop the world’s first smartphone. But to fulfill his ambitions, he will have to launch his own company: General Magic. There, he will assemble a team of brilliant engineers ... Show More
34m 33s
Jan 2022
Estée Lauder vs L'Oréal | Garde-le pour toi | 1
En 1946, à la sortie de la guerre, les femmes ont plus que jamais envie de prendre soin d’elles. C’est une bonne nouvelle pour tous les industriels du secteur de la beauté, qui voient leurs ventes décoller. C’est le cas pour une dynamique femme d’affaires américaine : Estée Laude ... Show More
27m 29s
Oct 2020
How I Built Resilience: Aishetu Dozie of Bossy Cosmetics
Aishetu Dozie had a successful career in finance before she took a leap and launched Bossy, a makeup brand that has exploded in popularity over the past six months, despite the challenges of the pandemic. These conversations are excerpts from our How I Built Resilience series, wh ... Show More
21m 46s
Jan 2022
NEW MONEY: Building Your Brand, Then Building a Brand – Using the Power of Influence to Start a Business
There’s no guidebook, no course for marketing in the social media age. Yet platforms like Facebook, TikTok and Instagram have proved to be fertile ground for marketing and presenting personality-first ad campaigns.
Two influencers-turned-brand-founders Sabrina Sadeghian of the sk ... Show More
26m 19s