It’s 1979 and Estée Lauder is on top of the world after launching another in-house brand, Prescriptives. But after decades of being primarily known for hair products, L'Oréal is ready to invade the American high-end makeup market. And their secret weapon is Lancôme, a luxurious French brand that they rebrand using tricks straight out of the Lauders’ playbook ... Show More
Feb 2021
Estée Lauder vs L'Oréal | Buying Spree | 5
It’s 1991, and after the financial crash of 1987, Estée Lauder is looking for a new way to continue expanding without sinking millions of dollars and several years into developing a new brand. The answer lies in acquisitions, and they set their sights on two young, hip, buzzworth ... Show More
25m 18s
Feb 2021
Estée Lauder vs L'Oréal | Lipstick Lockdown | 6
It’s 2007, and the L'Oréal founding family is thrust into the media spotlight when a scandal erupts. The daughter of Liliane Bettencourt, heiress to the company fortune, accuses a family friend of exploiting her mother’s dementia. But the ensuing investigation brings to light Bet ... Show More
24m 40s
Feb 2021
Estée Lauder vs L'Oréal | How Influencers Are Changing the Beauty Industry | 7
As the beauty business shifts towards boutique brands and upstarts, traditional titans of the industry like L'Oreal and Esteé Lauder are struggling to maintain a foothold. At the center of this cultural shift are beauty influencers, who are reaching a new wave of savvy, socially ... Show More
23m 36s
Jan 2023
Estee Lauder vs L'Oreal | Teléfono, Telégrafo, Cuéntaselo a una mujer | 1
Estamos en 1946 y, tras años de construir una legión de seguidoras gracias a muestras gratuitas y clientes fieles, Estée Lauder tiene por fin la oportunidad de dar un gran salto. Ahora puede vender sus productos de maquillaje de alta gama en los grandes almacenes de Nueva York. S ... Show More
28m 28s
Jul 2025
TIVP028: Estée Lauder (EL): Michael Burry’s Big Bet w/ Daniel Mahncke & Shawn O’Malley
Daniel Mahncke and Shawn O’Malley take a closer look at Estée Lauder’s turbulent turnaround, tracing the beauty giant’s fall from pandemic favorite to contrarian play. After years of strong growth, the company was hit by an inventory pileup, the collapse of China’s daigou shoppin ... Show More
1h 9m
Jan 2022
Estée Lauder vs L'Oréal | Garde-le pour toi | 1
En 1946, à la sortie de la guerre, les femmes ont plus que jamais envie de prendre soin d’elles. C’est une bonne nouvelle pour tous les industriels du secteur de la beauté, qui voient leurs ventes décoller. C’est le cas pour une dynamique femme d’affaires américaine : Estée Laude ... Show More
27m 29s
Feb 2022
Estée Lauder vs L'Oréal | Marques sous influence | 6
En 2007, la famille Bettencourt se déchire. L’héritière du groupe reproche à sa mère, Liliane, la femme la plus riche de France, ses largesses envers un de ses amis mondains, accusé d’exploiter sa supposée faiblesse pour profiter de ses millions. Mais en remuant le passé, des cho ... Show More
24m 41s
Aug 2018
Estée Lauder - “Dedication”
As a teenager, Estée Lauder gained valuable business experience working in her father's hardware store and learned important business principles of dedication, determination, and discipline. Inspired by her uncle, a chemist who created beauty products and fragrances, Lauder reali ... Show More
1h 1m
Jan 2023
L’Oreal: Because You’re Worth It - [Business Breakdowns, EP. 91]
This is Matt Reustle, and today we are breaking down the personal care giant, L'Oreal. Founded in the early 1900s by a French chemist, L'Oreal and its long list of iconic brands have been driving cosmetics innovation for over a century. To break down the business, I am joined by ... Show More
58m 37s