It's 1904, and ambitious French chemist Eugène Schueller quits his job as a researcher to focus on formulating the first synthetic hair dye. Teaming up with Parisian hairdressers to spread the word about his product, he soon expands into hair care and sunscreen, relying on his knack for innovative marketing to spread the word.
Meanwhile, in Queens, New Yor ... Show More
Feb 2021
Estée Lauder vs L'Oréal | Skin in the Game | 3
<p>It’s 1962, and Estée Lauder is on fire, with well-received new products helping solidify their position as the top high-end makeup brand. But Revlon is hot on their tails, and to fend off the threat the Lauders decide to develop a new brand: Clinique. With this line of hypoall ... Show More
25m 35s
Feb 2021
Estée Lauder vs L'Oréal | Face to Face | 4
<p>It’s 1979 and Estée Lauder is on top of the world after launching another in-house brand, Prescriptives. But after decades of being primarily known for hair products, L'Oréal is ready to invade the American high-end makeup market. And their secret weapon is Lancôme, a luxuriou ... Show More
26m 2s
Feb 2021
Estée Lauder vs L'Oréal | Buying Spree | 5
<p>It’s 1991, and after the financial crash of 1987, Estée Lauder is looking for a new way to continue expanding without sinking millions of dollars and several years into developing a new brand. The answer lies in acquisitions, and they set their sights on two young, hip, buzzwo ... Show More
25m 18s
Jan 2022
Estée Lauder vs L'Oréal | Teindre ou s’éteindre | 2
Retour en 1904 : Eugène Schueller, jeune diplômé en chimie très ambitieux, quitte son job à la Sorbonne pour aller travailler avec un coiffeur à la mise au point d’une teinture de synthèse pour cheveux. Doté d’un sens aigu de l’innovation, il ne tarde pas à élargir sa gamme avec ... Show More
24m 8s
Jan 2023
Estee Lauder vs L'Oreal | Teléfono, Telégrafo, Cuéntaselo a una mujer | 1
Estamos en 1946 y, tras años de construir una legión de seguidoras gracias a muestras gratuitas y clientes fieles, Estée Lauder tiene por fin la oportunidad de dar un gran salto. Ahora puede vender sus productos de maquillaje de alta gama en los grandes almacenes de Nueva York. S ... Show More
28m 28s
Jan 2022
Estée Lauder vs L'Oréal | Garde-le pour toi | 1
En 1946, à la sortie de la guerre, les femmes ont plus que jamais envie de prendre soin d’elles. C’est une bonne nouvelle pour tous les industriels du secteur de la beauté, qui voient leurs ventes décoller. C’est le cas pour une dynamique femme d’affaires américaine : Estée Laude ... Show More
27m 29s
Nov 2018
Live Episode! Glossier: Emily Weiss
In 2010, while working as a fashion assistant at <em>Vogue</em>, Emily Weiss started a beauty blog called <em>Into The Gloss.</em> She quickly attracted a following of devoted readers hooked on the blog's intimate snapshots of style makers' beauty routines. Within a few years, Em ... Show More
51m 15s