Stanford behavior scientist BJ Fogg reveals why everything you know about habits is wrong – and the surprising truth about how they form.
Fogg shares his groundbreaking research, showing that emotions, not repetition, create lasting habits. Drawing from over a decade of research at Stanford's Behavior Design Lab, he explains his proven three-phase system ... Show More
Jul 8
#236 Harley Finkelstein: You Must Requalify for Your Role, Every Year
Shopify President Harley Finkelstein talks with Shane Parrish about treating every role in your life like a job you have to earn again each year. Harley shares why stepping down as COO was his hardest choice, the family motto that guides his daughters, and what makes someone good ... Show More
1h 49m
Jul 1
#235 Outliers: Jimmy Pattison — Building a $16B Empire Without Connections, Capital, or Credentials
At 96 years old, Jimmy Pattison still runs his $16 billion empire personally. He’s built it over 63 years without outside capital or a college degree. He owns 100% of car dealerships, billboards, radio stations—even Ripley’s Believe It or Not—with a philosophy of: "No partners, n ... Show More
1h 13m
Jun 24
#234 Indra Nooyi: Lessons from the Top of PepsiCo—and the Cost of Getting There
On her first day as CEO of PepsiCo, Indra Nooyi fired her general counsel. Then rehired him before dinner. It wasn’t a stunt. It was a signal. She ran a $200 billion empire the same way she ran her life: with surgical precision, uncompromising standards, and an allergy to corpora ... Show More
1h 36m
Jan 2021
507: How to Change Your Behavior, with BJ Fogg
BJ Fogg: Tiny Habits
BJ Fogg is a behavior scientist, with deep experience in innovation and teaching. He's directed a research lab at Stanford University for over 20 years. He trains innovators to create solutions that influence behavior for good in the areas of health, sustaina ... Show More
39m 47s
Apr 2023
86. Building Habits: The Key to Lasting Behavior Change
Whether you want to read more books or exercise more regularly, BJ Fogg has good news. “Habits are easier to form than most people think,” he says, “If you do it in the right way.”As the founder and director of Stanford's Behavior Design Lab, Fogg has devoted much of his career t ... Show More
20m 42s
May 2022
TCC Podcast #292: Changing Stories, Shifting Thoughts, and Incorporating More Play into Your Life with Jocelyn Brady
Jocelyn Brady is our guest for the 292nd episode of The Copywriter Club Podcast. Jocelyn is a brain and story coach who helps her clients create more out of their lives. She is a former copywriter whose fascination with neuroscience led her down a new path.
Here’s how the convers ... Show More
1h 14m
Oct 2023
How we Help Our Kids Develop Positive Habits w/ Dr. B.J Fogg, Episode #50
In this episode Tammy interviews Dr. BJ Fogg, author of the book "Tiny Habits" & Founder of the Behavior Design Lab at Standford University, and Stephanie Weldy, M.Ed., who is the Chief of Staff at BJ Fogg Inc., and an industry innovator in terms of using Behavior Design to help ... Show More
42m 28s
Jan 2024
Q&A with Jen: How to Cultivate More Willpower, Overcome Challenges & Transition In Business
This week, Jen shares her insights on the power of engaging in hard tasks that challenge her willpower and facilitate personal growth. If you find yourself avoiding uncomfortable things, this Q&A episode is a must-listen for you. Jen opens up about how she has faced some of th ... Show More
46m 8s