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Jun 2020
1h 11m

#86 BJ Fogg: The Science of Lasting Chan...

Shane Parrish
About this episode
Stanford behavior scientist BJ Fogg reveals why everything you know about habits is wrong – and the surprising truth about how they form. Fogg shares his groundbreaking research, showing that emotions, not repetition, create lasting habits. Drawing from over a decade of research at Stanford's Behavior Design Lab, he explains his proven three-phase system ... Show More
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