logo
episode-header-image
Dec 2017
26m 5s

Patagonia: Yvon Chouinard (2016)

Guy Raz | Wondery
About this episode
We're taking a break for the holidays, so we bring you this favorite from the last year: Patagonia. In 1973, Yvon Chouinard started the company to make climbing gear he couldn't find elsewhere. Over decades of growth, he has implemented a unique philosophy about business, leadership and profit. PLUS for our postscript "How You Built That", we check back with ... Show More
Up next
Aug 31
Late July Snacks: Nicole Bernard Dawes. Crackers and Cookies were Failing… Tortilla Chips Saved Them
Nicole Bernard Dawes spent much of her childhood hanging out in her dad’s potato chip factory on Cape Cod. She liked his kettle-cooked chips a lot more than the flavorless snacks in her mom’s health food store. But when she started her own business, she wanted the best of both wo ... Show More
1h 20m
Aug 27
Advice Line with Daymond John of FUBU
Today’s callers: Cristopher from Chicago wants to expand his family’s salsa brand from farmers markets into retail. Next, Darcy in Australia considers adapting his protein bar brand’s messaging to reach beyond his core enthusiasts. Finally, Seema in Canada seeks strategies to inc ... Show More
42m 55s
Aug 24
YETI: Roy and Ryan Seiders. How Two Brothers Turned a $400 Cooler Into a $2 Billion Brand
Roy and Ryan were avid outdoorsmen who wanted a cooler that wouldn’t break. So they built one themselves.The result was YETI: a high-end cooler that early retailers thought nobody would buy. But serious outdoorsmen did—and eventually YETI escaped its niche, becoming a status symb ... Show More
1h 25m
Recommended Episodes
Feb 2025
🏔️ Patagonia Fleece: The Billion Dollar Toilet Seat Cover | 19
Designed to keep climbers snug on El Capitan, the Patagonia fleece became the unofficial uniform of venture capitalists and finance bros (earning the nickname Patagucci). But thrill-seeking Patagonia founder Yvon Chouinard never aimed for a high-end market. In fact, he built a $3 ... Show More
42m 13s
Apr 2020
The North Face vs Patagonia - Patagucci | 3
It’s the late 1970s and Patagonia’s living hand to mouth and looking for a way to stoke sales. But when founder Yvon Chouinard suggests making a jersey from an unusual fabric, Patagonia creates a mountain staple and finds its products becoming a favorite of the catwalk crowd.Mean ... Show More
25m 31s
Mar 2020
The North Face vs Patagonia - Blazing Trails | 2
It’s 1970 and The North Face’s new owner Hap Klopp is on a mission to turn the dirtbag outdoor store he bought into an industry trailblazer. But with outdoor activity still a niche pastime, he’s going to have to do more than create gear – he’s going to have to create a market too ... Show More
25m 41s
Apr 2020
The North Face vs Patagonia - Eco-Samurai | 6
It’s 2010 and Yvon Chouinard is about to give Patagonia’s executives their toughest challenge yet: telling people to buy less Patagonia gear.Meanwhile, The North Face is playing catch up on environmental responsibility with a spate on new initiatives.But soon, the two rivals will ... Show More
24m 52s
Mar 2020
The North Face vs Patagonia - Dirtbags | 1
It’s the 1960s, and two climbing buddies are about to lay the foundations for a new industry.The older of the two is an outdoorsman and part-time blacksmith Yvon Chouinard. His younger buddy is Doug Tompkins, who abandoned his Connecticut rich-kid life to find his kicks in the wi ... Show More
23m 20s
Mar 2021
How This Entrepreneur Brought Consistent Sales to a Seasonal Business
<p>You'll learn from an entrepreneur that turned his creative outlet into a full-time, consistent business. </p><p>Glade Optics builds premium goggles and helmets for committed skiers and snowboarders. </p><p>For more on Glade Optics and show notes: <a href="https://www.shopify.c ... Show More
51m 2s
Apr 2020
The North Face vs Patagonia - Zen and the Art of Business | 4
It’s the dawn of the 1990s and Yvon Chouinard is struggling to come to terms with his new status as a successful entrepreneur. He cannot decide what to do with the fast-growing monster he’s created. Meanwhile, The North Face’s new owner Odyssey International is pushing the limits ... Show More
25m 52s
Dec 2018
Patagonia Gives $10m Tax Windfall to Eco Groups
tail spinning
3m 12s
Nov 2022
S1E202 - Kapow's Power of Invention: Yvon Chouinard
Yvon was just a kid who loved to play outside, but by using the Power of Invention and Hard Work he was able to turn that love into a company that doesn’t just make money, and cool clothes, but makes the world a better place too! Tune in to hear all about the creation of Patagoni ... Show More
10m 36s
Apr 2023
#297 Yvon Chouinard (Patagonia)
What I learned from rereading Let My People Go Surfing: The Education of a Reluctant Businessman by Yvon Chouinard. ---- Get access to the World’s Most Valuable Notebook for Founders at Founders Notes ---- Follow Founders Podcast on YouTube  ---- Follow one of my favorite podcast ... Show More
59m 56s