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Mar 2020
23m 20s

The North Face vs Patagonia - Dirtbags |...

Wondery
About this episode
It’s the 1960s, and two climbing buddies are about to lay the foundations for a new industry.The older of the two is an outdoorsman and part-time blacksmith Yvon Chouinard. His younger buddy is Doug Tompkins, who abandoned his Connecticut rich-kid life to find his kicks in the wilderness.Niether dreams of riches. They just want enough money to keep climbing. ... Show More
Up next
Mar 2020
The North Face vs Patagonia - Blazing Trails | 2
It’s 1970 and The North Face’s new owner Hap Klopp is on a mission to turn the dirtbag outdoor store he bought into an industry trailblazer. But with outdoor activity still a niche pastime, he’s going to have to do more than create gear – he’s going to have to create a market too ... Show More
25m 41s
Apr 2020
The North Face vs Patagonia - Patagucci | 3
It’s the late 1970s and Patagonia’s living hand to mouth and looking for a way to stoke sales. But when founder Yvon Chouinard suggests making a jersey from an unusual fabric, Patagonia creates a mountain staple and finds its products becoming a favorite of the catwalk crowd.Mean ... Show More
25m 31s
Apr 2020
The North Face vs Patagonia - Zen and the Art of Business | 4
It’s the dawn of the 1990s and Yvon Chouinard is struggling to come to terms with his new status as a successful entrepreneur. He cannot decide what to do with the fast-growing monster he’s created. Meanwhile, The North Face’s new owner Odyssey International is pushing the limits ... Show More
25m 52s
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