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Apr 2020
25m 31s

The North Face vs Patagonia - Patagucci ...

Wondery
About this episode
It’s the late 1970s and Patagonia’s living hand to mouth and looking for a way to stoke sales. But when founder Yvon Chouinard suggests making a jersey from an unusual fabric, Patagonia creates a mountain staple and finds its products becoming a favorite of the catwalk crowd.Meanwhile, The North Face faces tough terrain as Asian imports undercut its American ... Show More
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