Loren Castle turned a life-threatening cancer diagnosis at 22 into the spark that built Sweet Loren’s, a $120M-a-year clean food brand now sold in over 5,000 supermarkets nationwide.
In this interview, Loren shares how she bootstrapped her way from baking cookies in a tiny New York apartment to landing Whole Foods without packaging, rebranding her entire ... Show More
Nov 13
605: He Bought an Airline for $0.30 (and made BILLIONS) | Tony Fernendes (Best of Foundr)
Tony Fernandes turned a failing airline into a billion-dollar business and built AirAsia into one of the most recognized brands in Asia. In this interview, Tony explains how he bought AirAsia for just 30 cents and $10M of debt, scaled it into the fourth largest airline in Asia, a ... Show More
41m 21s
Nov 11
604: (Solo) What Labubu and Apple Can Teach You About Scarcity Marketing
Think scarcity is just a marketing gimmick? Used properly, it’s one of the fastest ways to increase perceived value, build community, and grow sales—without racing to the bottom on discounts. In this episode, I break down the scarcity and drop-model strategies I’ve seen work at t ... Show More
12m 43s
Dec 2024
Unlock Email Marketing Success
Welcome to another insightful episode of Accelerate Your Business Growth, hosted by Diane Helbig. Today, we're diving deep into the world of email marketing with the brilliant Kate Doster. In this episode, Kate shares her expertise on why focusing on quality over quantity in your ... Show More
50m 20s
May 2023
From Burnout to $30M Success: Lessons in B2B Marketing That Work
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Gu ... Show More
1h 1m
Mar 2025
Social Media Hacks to Grow Your Audience & Create Content That Sells with Kristina Bartold
Feeling stuck when it comes to growing your brand on social media? Maybe you’re unsure what to post, struggling with engagement, or constantly battling the algorithm. In this episode, I’m joined by Kristina Bartold, co-founder of The Social Snippet and High Vibe Women, to talk ab ... Show More
1h 5m
Feb 2025
665. "I sell custom products. How do I get more customers to buy from me online?" | Coaching Session
Welcome back, Product Bosses! If you’ve ever struggled to translate in-person sales success into a thriving online business, this episode is for you. I’m coaching Ellie, an incredible watercolor artist, through the challenges of selling online—from figuring out where her website ... Show More
43m 16s
Sep 2024
How I Made $210,822 Selling a PDF and a Video on the Internet
<p>E443: How this entrepreneur used organic Twitter and paid ads in 2020 to launch and scale two information products - one about AWS and another about Twitter.</p> <p>As well as the pricing experiments the entrepreneur ran, marketing experiments, the messaging that had the bigge ... Show More
18m 5s
Nov 2023
Exploring Beauty and Entrepreneurship with Hind Sebti of Waldencast
In this episode of the Leading Brands podcast, we're joined by Hind Sebti, the co-founder and Chief Growth Officer of Waldencast PLC (NASDAQ: WALD). Join us as we dive into how she's leading Waldencast to become a global "house of brands."In this episode, the following topics are ... Show More
41m 45s
Sep 8
Fast-Tracking Growth: Community, Niching Down, and Multi-Channel Strategies from Dood Woof
Elina Panteleyeva is the founder of Dood Woof, a dog brand focused on Doodles. Founded in 2023, they hit $600k in year one, and are on track for sales of $2million this year. They’re already multichannel selling on their Shopify store, TikTok Shop, and Amazon. In this episode, El ... Show More
26m 22s