Elina Panteleyeva is the founder of Dood Woof, a dog brand focused on Doodles. Founded in 2023, they hit $600k in year one, and are on track for sales of $2million this year. They’re already multichannel selling on their Shopify store, TikTok Shop, and Amazon.
In this episode, Elina reveals the exact strategies she used to grow fast, build a loyal community, and sell premium products without competing on price.
Hit PLAY to hear:
- 🚀 How a first-time founder turned a layoff into a $2M eCommerce brand in under 2 years
- 🐶 The niche marketing strategy that made Dood Woof dominate the Doodle dog market
- 📧 Why email (not discounts) is the secret weapon driving repeat sales and loyal fans
- 🛒 The unconventional reason Elina sends ALL ad traffic to Amazon instead of her website
- 💰 How to sell premium products on Amazon without joining the price war
- 🤖 The AI tools and automation ideas she’s exploring to scale without a big team
Key timestamps to dive straight in:
[04:29] "Doodle Detangler Idea Journey"
[08:24] Trusting EA with Daily Operations
[10:47] Building Trust with VIP Customers
[13:58] Maximizing Amazon Sales via Traffic
[17:22] "Nurturing Customers Beyond Amazon"
[20:00] Listen to Elina’s Top Tips!
Full episode notes here: https://ecmp.info/559
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
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