E443: How this entrepreneur used organic Twitter and paid ads in 2020 to launch and scale two information products - one about AWS and another about Twitter.
As well as the pricing experiments the entrepreneur ran, marketing experiments, the messaging that had the biggest immediate financial impact, and all the lessons gained throughout the person's journey.
The author goes deep - this is a good one.
Recorded from the Warsaw Chopin Airport as I wait for my flight.
Read the original article on Indie Hackers: https://www.indiehackers.com/post/how-i-made-210-822-selling-a-pdf-and-a-video-on-the-internet-RjdFakSXxnxtCGu09RmI
Read Steve Jobs' iPhone apology letter: https://web.archive.org/web/20070908223628/http://www.apple.com/hotnews/openiphoneletter/
00:00 Introduction
00:06 The Two Info Products: AWS and Twitter
00:51 The Biggest Challenge for Information Products
01:03 Building an Audience
01:53 Correlating Audience Growth and Sales
04:25 AWS Product Performance Insights
04:54 Twitter Product Performance Insights
07:00 Pricing Strategies and Lessons Learned
08:11 Steve Jobs' iPhone Apology
14:39 Marketing Experiments and Ad Campaigns
15:54 Top Performing Sales Sources
17:39 Final Thoughts
The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/
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