Ralph and Lauren welcome Bahar Bozdogan and Sheraz Amin to the show. They discuss how TikTok has evolved from a fun app for dances and memes into a serious marketing tool for businesses. The experts talk about the power of measurement, attribution, and lead generation on the platform. Exploring how brands can use TikTok’s tools to understand customer behavior, improve ad performance, and even drive e-commerce sales through TikTok Shops. If you're curious about how TikTok can work for your business, this episode breaks down the strategies and tools that can help you grow.
Chapters
- 00:00:00 – Welcome to the Perpetual Traffic Podcast
- 00:00:34 – Connecting with Perpetual Traffic on Telegram
- 00:01:26 – Genealogy Surprises
- 00:02:15 – Introducing TikTok Guests
- 00:03:50 – TikTok's Measurement and Attribution
- 00:10:15 – The Power of Long-Term Attribution on TikTok
- 00:16:31 – TikTok's Evolution and Lead Generation
- 00:21:45 – Lead Generation Strategies on TikTok
- 00:27:00 – Data Connections and Measurement Tools
- 00:33:15 – Introduction to Reporting and Conversion Studies
- 00:34:39 – Framework for Data Connections and Testing
- 00:35:44 – Expanding Partnerships and Ecosystem
- 00:38:25 – Practical Examples of Measurement Tools
- 00:40:28 – Importance of Incrementality Testing
- 00:45:10 – Incrementality Testing and Real Business Results
- 00:52:24 – TikTok Shops and E-commerce Integration
- 00:55:53 – Final Thoughts and Recommendations
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