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Oct 2025
5m 58s

The Invisible Dimension of Sales

Bill Caskey and Bryan Neale: B2B Sales Trainers
About this episode
Send us Fan Mail Bill Caskey poses a challenging question: If you disappeared from your prospect's world tomorrow, would they feel the loss? In this introspective solo episode, he explores the "invisible dimension" of sales—the deeper level where prospects evaluate not just your skills and process, but your unique presence and purpose. Caskey shares three p ... Show More
Up next
Jul 6
Self-Scouting: The Mid-Year Sales Review Most Reps Skip
Send us Fan MailYou're six months into the year. Do you actually know what's working in your sales process — and what you quietly stopped doing back in February?Bill and Bryan borrow a trick from football coaches: self-scouting. Before the next game, coaches review their own film ... Show More
17m 8s
Jun 29
Say This, Not That: Why Precise Language in Sales Closes More Deals
Send us Fan MailImprecise language is quietly sabotaging your sales process — and most sellers don't even notice it happening. This week, Bill and Bryan dig into the art of precise communication and why "what they hear" matters more than "what you meant."Bryan shares a real examp ... Show More
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Jun 22
Patterns of Limitation: Part 2
Send us Fan MailBill and Bryan continue their series on the hidden patterns that quietly cap sales performance. Building on last episode's conversation about "drift," they dig into two more limiting patterns: fear (and why naming it is the first step toward detachment) and the be ... Show More
13m 50s
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