In a field like construction, where sales are complex, high-stakes, and often misunderstood, success depends less on competition on pricing and more on strategic engagement, early involvement, and paying attention and understanding the needs of the client.
Meet Matthew Neuberger, a prominent figure in the business world who is an expert in business development, specializing in executive sales consultation and sales productivity training. As a dynamic presenter and trainer, he helps industry leaders to articulate successful management, sales, and prospecting strategies. Focusing on businesses that are ready to rise above the low-bid mentality, his approach integrates strategic guidance, stakeholder alignment, and practical tools, allowing contractors to win more sustainable, profitable projects. He joined us today to talk about how contractors can break free from low-bid traps.
HIGHLIGHTS
[01:58] From low-bid work to high-value projects.
[05:43] Time shift in sales process.
[12:16] Abundance vs. scarcity mentality.
[18:27] Parent, adult, and child framework.
[21:54] The importance of setting clear expectations.
[27:56] Understanding the decision-making process.
[34:41] Asking better questions.
[41:48] The importance of face-to-face communication.
[43:52] The ability to read what’s not being said.
[47:45] The need for sales people to be good listeners.
RESOURCES
Connect with Matt Neuberger
LinkedIn - linkedin.com/in/neubergerco/
Website - go.sandler.com/neuberger/
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