Jul 27
The People Who Taught Us Everything We Know About Sales
Send us Fan MailTwenty years in this business means running into a lot of characters. This week Bill and Bryan riff on the people — bosses, clients, gatekeepers, baristas — who taught them something they never forgot, whether the lesson was about sales or just about being human.Y ... Show More
16m 37s
Dec 2023
Cracking the Sales Code: Mastering the Psychology of Negotiation with Brian Will
In this podcast episode, John Golden from Sales POP Online Sales Magazine and Pipeline CRM, and Brian Will, a sales and management consulting expert, discuss the psychology of sales and negotiation. They emphasize the importance of authenticity, active listening, and asking the r ... Show More
20m 55s
Jan 2024
#102: From Stalled to Sealed: Winning Sales Strategies For Today
Why aren’t you winning? For so many modern sellers, the answer is only visible once it’s too late. According to research published in The JOLT Effect, 40-60% of deals are lost to this nearly-invisible force. This week on WTCS we’re joined by Ted McKenna, founding partner at DCM I ... Show More
32m 52s
Dec 2020
Playbook 3: Mastering negotiation
Every 10th episode, we tear down one topic. This is how to master negotiation.
FOUR ACTIONABLE TAKEAWAYS
Set expectations with the Upfront Contract - pricing should be determined after your discovery, not before
Price is based on internal (timeline, pain points) and external fact ... Show More
28m 23s
Sep 2024
Sales Spotlight- B2B Sales Success Blueprint - Cara Armstrong
Tune in as John Golden, Cara Armstrong, and Martha Meister dive into key strategies for boosting year-end sales. From quarterly audits to understanding buyer psychology, this episode covers essential topics like adapting to market shifts, creating compelling messaging, and refini ... Show More
31m 12s
Aug 2025
The Mindset Shift You Need To Make To Close More Sales
A desperate or misaligned mindset can sabotage even the most promising deals, leaving you stuck and frustrated. So, what’s the right mindset for closing more sales? Dan tackles this question head-on, sharing actionable insights, proven strategies, and real-world examples to help ... Show More
4m 7s
Jun 2017
TSE 583: Stop Leaving Money on the Table
Today’s episode is jam packed with great insights into two of the essential aspects of sales: Prospecting and standing out. Today’s guest is John Brubaker, a nationally renowned Performance Consultant, speaker, and award-winning author. He has written six books on leadership perf ... Show More
35m 25s
Send us Fan Mail In this episode, Bryan is joined by John Barrows to talk about the high-stakes final stage of the sales process, where deals are either won or lost. Together, they explore why so many sales teams stumble here, often resorting to last-minute discounts or high-pressure tactics driven by forecast anxiety. Bryan and John share strategies to kee ... Show More
<p>Don't freak out. We're going to talk sales, but not in a sleazy or pushy way. </p>
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<p>If you don't like sales and you're thinking of skipping this episode, don't worry—I've got some chillprenuer tips that actually work. </p>
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<p>Let's make it as easy as possib ... Show More
