About this episode
Yesterday
Stop Getting AI Slop: Train It on How You Sell
Send us Fan MailIf AI keeps handing you generic, forgettable output, the tool usually isn’t the problem. You never taught it who you are, who you sell to, or how you sell.In this episode, Bill and Bryan get into the AI conversation everyone’s having. Their angle is a practical on ... Show More
20m 40s
Oct 12
Give Buyers an Experience, Not a Slideshow
Send us Fan MailTelling a buyer what it's like to work with you is like showing someone your vacation photos. They'll say "oh, that's nice." They won't feel a thing.Bill just got back from two weeks out West, including Death Valley and a 98-degree "cooling" pool. Showing his fami ... Show More
19m 35s
Oct 5
Sales Skill Atrophy, Part 2: The Comeback Plan
Send us Fan MailYour sales skills didn't disappear. They atrophied. And the fix isn't picking up where you left off, because the market moved while you weren't looking.In Part 2 of their series on sales skill atrophy, Bill Caskey and Bryan Neale shift from diagnosis to repair. Th ... Show More
25m 50s
Dec 2023
Cracking the Sales Code: Mastering the Psychology of Negotiation with Brian Will
In this podcast episode, John Golden from Sales POP Online Sales Magazine and Pipeline CRM, and Brian Will, a sales and management consulting expert, discuss the psychology of sales and negotiation. They emphasize the importance of authenticity, active listening, and asking the r ... Show More
20m 55s
Nov 2024
204: How Not to Sell
9m 53s
Jan 2024
#102: From Stalled to Sealed: Winning Sales Strategies For Today
Why aren’t you winning? For so many modern sellers, the answer is only visible once it’s too late. According to research published in The JOLT Effect, 40-60% of deals are lost to this nearly-invisible force. This week on WTCS we’re joined by Ted McKenna, founding partner at DCM I ... Show More
32m 52s
Oct 2025
Unlock Client Commitment With the Trial Close
BOOT CAMP DALLAS: NOVEMBER 6–7, OMNI AT THE STAR GET DALLAS TICKETS: https://wastenoday.pro/DallasBC This isn’t a seminar. It’s a Boot Camp. Two days with Brian Burton and Dylan Moya: live role play, real objections, direct coaching, and a sales process you can run Monday morning ... Show More
59m 20s
Dec 2020
Playbook 3: Mastering negotiation
Our new Social Selling course with Sam McKenna is live! Save $50 during launch week, through October 25. Order here → Every 10th episode, we tear down one topic. This is how to master negotiation. FOUR ACTIONABLE TAKEAWAYS Set expectations with the Upfront Contract - pricing shou ... Show More
28m 23s
Mar 2024
How to close the sale
23m 57s
Sep 2024
Sales Spotlight- B2B Sales Success Blueprint - Cara Armstrong
Tune in as John Golden, Cara Armstrong, and Martha Meister dive into key strategies for boosting year-end sales. From quarterly audits to understanding buyer psychology, this episode covers essential topics like adapting to market shifts, creating compelling messaging, and refini ... Show More
31m 12s
Jun 2025
Is Your Voice Helping You Sell—or Losing the Sale?
BOOT CAMP DALLAS: NOVEMBER 6–7, OMNI AT THE STAR GET DALLAS TICKETS: https://wastenoday.pro/DallasBC This isn’t a seminar. It’s a Boot Camp. Two days with Brian Burton and Dylan Moya: live role play, real objections, direct coaching, and a sales process you can run Monday morning ... Show More
1h 4m
Aug 2025
The Mindset Shift You Need To Make To Close More Sales
A desperate or misaligned mindset can sabotage even the most promising deals, leaving you stuck and frustrated. So, what’s the right mindset for closing more sales? Dan tackles this question head-on, sharing actionable insights, proven strategies, and real-world examples to help ... Show More
4m 7s
Jun 2017
TSE 583: Stop Leaving Money on the Table
Today’s episode is jam packed with great insights into two of the essential aspects of sales: Prospecting and standing out. Today’s guest is John Brubaker, a nationally renowned Performance Consultant, speaker, and award-winning author. He has written six books on leadership perf ... Show More
35m 25s
Send us Fan Mail In this episode, Bryan is joined by John Barrows to talk about the high-stakes final stage of the sales process, where deals are either won or lost. Together, they explore why so many sales teams stumble here, often resorting to last-minute discounts or high-pressure tactics driven by forecast anxiety. Bryan and John share strategies to kee ... Show More
<p>Podcast Show Notes – Episode 203 | 2024</p>
<p>Episode Title: How Not To Sell </p>
<p> </p>
<p>Episode summary introduction:</p>
<p>Sean Barnes introduces the episode's focus on effective sales techniques by exploring the concept of "how not to sell." He reflects on common sa ... Show More
<p>Don't freak out. We're going to talk sales, but not in a sleazy or pushy way. </p>
<p> </p>
<p>If you don't like sales and you're thinking of skipping this episode, don't worry—I've got some chillprenuer tips that actually work. </p>
<p> </p>
<p>Let's make it as easy as possib ... Show More
