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Sep 2025
29m 40s

Stop Discounting - Closing Strategies wi...

Bill Caskey and Bryan Neale: B2B Sales Trainers
About this episode
Send us Fan Mail In this episode, Bryan is joined by John Barrows to talk about the high-stakes final stage of the sales process, where deals are either won or lost. Together, they explore why so many sales teams stumble here, often resorting to last-minute discounts or high-pressure tactics driven by forecast anxiety. Bryan and John share strategies to kee ... Show More
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Jun 22
Patterns of Limitation: Part 2
Send us Fan MailBill and Bryan continue their series on the hidden patterns that quietly cap sales performance. Building on last episode's conversation about "drift," they dig into two more limiting patterns: fear (and why naming it is the first step toward detachment) and the be ... Show More
13m 13s
Jun 15
Patterns That Are Holding You Back
Send us Fan MailBill and Bryan dig into what they call "patterns of limitation" — the ingrained habits and mindsets that quietly cap your sales growth, often disguised as things that are already working.They explore four key patterns worth examining: the tendency to focus on the ... Show More
19m 38s
Jun 8
Why Your Spiritual Foundation Is Your Biggest Sales Asset
Send us Fan MailBill goes somewhere different today — and that's intentional.In this solo episode, Bill Caskey shares the first six of twelve core sales principles, each grounded in a biblical reference. From understanding your divine assignment and serving before selling, to det ... Show More
17m 48s
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