logo
episode-header-image
Jul 30
41m 55s

Podcast Playbook (Part 6): How to Plan, ...

Kelly Kennedy
About this episode

Episode 259 of The Business Development Podcast is Part 6 of the Podcast Playbook series, and it’s the game-changer. In this episode, Kelly Kennedy walks listeners through the pivotal moment that separates aspiring podcasters from real ones—recording your first episode. He covers everything from crafting a flexible show plan to choosing a topic you're genuinely excited about, setting up your mic for clean pro-level sound, and building a pre-recording ritual to overcome self-doubt and imposter syndrome. Kelly emphasizes that perfection isn’t the goal—authenticity is—and encourages listeners to embrace the mess and just press record.

This episode is packed with powerful mindset shifts and tactical insights, like why you should never stop recording after a mistake, how to use structure without sounding scripted, and how to bring your energy to the mic. From the tech setup to the mental game, Kelly makes it clear that recording your first episode isn’t just a task—it’s a transformation. He closes with a celebration of this major milestone and a teaser for the next episode, where you’ll learn how to take your raw audio and edit it into something you're proud to share with the world.


Key Takeaways:

1. Recording your first episode is more about mindset than tech—confidence beats perfection every time.

2. A flexible show plan with 3–5 main points and supportive subpoints keeps your episode structured but authentic.

3. Always record with a topic that excites you—energy translates into better content.

4. Don’t script every word; speak like you're having a real conversation to build connection and flow.

5. Use transitions between points to guide the listener and keep momentum high.

6. Set your gain levels properly to avoid peaking or under-recording—test before every session.

7. Your recording space matters more than you think—dampen sound with soft surfaces and avoid echo-heavy rooms.

8. Build a pre-recording ritual to overcome nerves and switch into podcasting mode with intention.

9. If you make a mistake, don’t stop—pause, repeat the section, and fix it in post.

10. Your voice, your story, and your perspective are enough—start now and evolve along the way.


👉 Want support on your podcasting journey? Join The Catalyst Club—a private community for business leaders and podcasters with exclusive events, feedback, and growth support. Start building alongside other creators today: www.kellykennedyofficial.com/thecatalystclub

Up next
Aug 6
Podcasting Built a Movement That Changed Everything with Tim Truax
Episode 261 of The Business Development Podcast features Tim Truax, CEO of PodSummit YYC, longtime host of The Nerd Room, and a true pioneer in Canadian podcasting. With nearly 500 episodes under his belt, Tim shares the unfiltered reality of what it takes to build a show that la ... Show More
1h 36m
Aug 3
Leading Through Pain and Purpose with Shawn Neels
In Episode 260 of The Business Development Podcast, Kelly Kennedy sits down with Shawn Neels, the resilient and inspiring founder of Plains Equipment Rentals. At just 26, Shawn has built a successful business grounded in grit, values, and relentless personal growth. This episode ... Show More
1h 10m
Jul 27
How Gratitude Builds Legendary Leaders with Chester Elton
Episode 258 of The Business Development Podcast features the incomparable Chester Elton, globally known as The Apostle of Appreciation. In this electrifying and heartfelt conversation, Chester dives deep into the transformative power of gratitude in leadership, sharing wisdom fro ... Show More
1h 8m
Recommended Episodes
Feb 2025
5 Simple Rules for Meetings That Don’t Suck (and Actually Get Sh*t Done)
Are your meetings a productivity black hole? You're not alone. In the world of product management, meetings can make or break your team's success. But what if you could transform these time-sinks into powerful tools for alignment, decision-making, and innovation? In this episode, ... Show More
47m 12s
Aug 2024
Just Follow Up! | Guitze Messina - 1821
How many times do you follow-up with a potential customer? Is it just one time? This may be the reason why you’re not meeting your sales quotas. In this episode, I chat with Guitze Messina, the Director of Latin America for HARDI, on the importance of following up. Listen and lea ... Show More
25m 48s
Sep 2024
Authenticity vs. Sales Tactics
In this episode, Bill and Bryan discuss authenticity in sales. They explore the tension between being genuine and using learned sales tactics, questioning whether certain techniques compromise a salesperson's authenticity. The guys talk about the evolution of sales practices, the ... Show More
16m 24s
Jun 27
5 Game-Changing Sales Insights from Q2 2025
The second quarter of 2025 delivered some incredible conversations on the Sales Gravy podcast. From discipline strategies that separate winners from wannabes to the psychology of selling that most reps completely miss, here are the five most powerful insights that can transform y ... Show More
18m 28s
Nov 2024
How to Sell Life Insurance: Turning Rejection into Sales Success
In today’s episode, Roger and Chris are laying it all out for you—the real truth about rejection and resilience in life insurance sales. We know that every sales journey comes with its fair share of challenges, and today, we're diving deep into how to overcome them. You'll hear p ... Show More
33m 12s
Feb 2025
Jiu-Jitsu Selling: How to Flow with Resistance and Close Big Deals in Construction
Sales isn’t about brute force—it’s about strategy, adaptability, and control. Just like in jiu-jitsu, the best salespeople don’t fight resistance head-on; they flow with it, turning objections into opportunities. In this episode of Construction Genius, Sean Ginsburg breaks down h ... Show More
32m 19s
Apr 2025
How To Stop Being An All-or-Nothing Thinker
Breaking Free From the All-or-Nothing Mindset That's Slowing Your Business Growth If you're anything like me, you've probably fallen into the trap of seeing your business in black and white – either it's thriving or failing, and there’s nothing in between! In this episode, I shar ... Show More
37m 13s
Jul 2024
The "Close File" Still Works | Donald Kelly - 1814
Understanding human psychology will always move your sales pipeline faster than the speed of lightning. In this episode, I share a simple trick that helped my podcasting company secure valuable appointments and generate significant revenue. Discover why the "Close File" method st ... Show More
15m 29s
Jun 2024
223 (Sell) Unconventional Approaches to Cold Calling (Matthew Mazankowski, Boomerang
Free Guide: 3 Tactics to Drive Mid-Funnel Deals to Close FOUR ACTIONABLE SALES TAKEAWAYS Do not spend excessive time researching when sometimes calling the account may be the fastest way to get information Be like the restaurant that is calling you to make a reservation to avoid ... Show More
31m 59s
Dec 2024
LIVE COACHING: Gaining My Customers Trust | Liesl Nel - 1859
If you don’t build trust with your customers, you’ll never close a deal—there’s no way around it! You’ve already heard how companies can build customer trust, but how can an individual seller do this? Join me and my guest, Liesl Nel, in this live coaching session as we share stra ... Show More
13m 19s