Can a chip company actually make a difference in your health—and in the world? Sarah Tanus, founder of Tatemada, thinks so. In this episode, she shares how she built a clean-label snack brand rooted in tradition, purpose, and real ingredients. From nixtamalization to avoiding inflammatory oils, Sarah explains how her chips and salsas deliver bold flavor without compromise—and why consumers should care about what goes into their favorite snacks.

Key Takeaways:

Tatemada chips are oven-baked, never fried in seed or inflammatory oils
Made from whole nixtamalized corn, not processed corn flour or fillers
No preservatives or artificial ingredients — just real, recognizable food
The nixtamalization process enhances flavor, nutrition, and digestion
Salsas contain 5 ingredients or less, like tomatoes, peppers, garlic, and pink salt
Only use non-GMO citric acid when needed to maintain safe pH
Woman-owned and B Corp certified, with a mission to support rural women farmers
Available at Sprouts, Whole Foods (Southwest), select Costco locations, and more

🔗 Mentioned in the Episode:

Tatemada – chips, tostadas, and salsas made with clean ingredients
Use Code “TatemadaReadsTheLabels” for 20% off when ordering on their website

Disclaimer:

The content provided by Wake Up and Read the Labels and Jen Smiley is for informational purposes only and is not intended as medical advice. Jen Smiley is not a licensed nutritionist, dietitian, or health professional. All recommendations and insights are based on her personal research and experiences. Always consult a qualified healthcare provider before making any changes to your diet or wellness routines.

Additionally, some of the links shared may be affiliate links, meaning Wake Up and Read the Labels may earn a small commission at no additional cost to you. This supports our ability to bring you quality content.

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