In this episode of Krisies Talk, host Christina Khater delves into the world of guerrilla marketing, a cost-effective alternative to traditional marketing tactics. She highlights the importance of understanding your target audience and brainstorming creative ways to surprise and delight them. Christina provides examples of successful guerrilla marketing campaigns, such as flash mobs and eye-catching street art, and offers tips on how to implement guerrilla marketing strategies on a budget. She emphasizes the importance of respecting your audience and aligning your tactics with your brand image.