Creating a Comprehensive 2025 Marketing Plan for Medical Aesthetic Practices
In the latest episode of the Medical Aesthetics Marketing Show, Pam, the Aesthetics Junkie, dives into the importance of aligning your 2025 marketing plan with your revenue goals. Emphasizing the resilience of the medical aesthetics industry, she discusses emerging trends and the importance of natural-looking results.
Pam highlights the significance of understanding current marketing performance through tools like Google Analytics and the need for precise tracking and data analysis. The episode covers strategies for client retention, new client acquisition, and the allocation of resources across various marketing channels, including social media, email marketing, and paid ads.
Pam provides actionable steps to develop a detailed marketing calendar and sets targets to measure success, ensuring predictable growth and accountability. Stay tuned as the series will next explore using AI to enhance visibility on Google in upcoming episodes.
00:00 Introduction to the Medical Aesthetics Marketing Show
00:03 Setting Revenue Goals for 2025
01:10 Understanding the Industry Landscape
01:45 Trends in Aesthetic Treatments
03:54 The Rise of Male Aesthetic Treatments
07:57 Importance of Tracking Marketing Performance
12:29 Identifying Marketing Priorities
15:27 Creating a Promotion Calendar
16:35 Brand Positioning and Content Strategy
17:48 Measuring Engagement and Profile Metrics
18:33 Clearing Out Bots and Vanity Metrics
19:48 Tracking Conversions with Google Analytics
21:47 Email Marketing Metrics and Attribution
23:24 Website Performance and Conversion Tracking
24:53 Setting Goals for Paid Ads and SEO
26:39 Resource Allocation and Marketing Calendar
31:03 Recap and Planning for the Future
33:01 Upcoming Topics and Conclusion
Get Your Guide: https://www.theaestheticsjunkie.com/2025planning
2025 Calendar: https://www.theaestheticsjunkie.com/calendar
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All Podcasts & Resources: https://www.theaestheticsjunkie.com/medical-spa-marketing-show-podcast/