E388: Recent news - Reddit blocks all search engines other than Google from crawling it. This effectively means the only search engine that can recommend Reddit results is Google.
This is only several months after Google’s $60,000,000/year deal with Reddit to access Reddit’s user generated content for training Google’s AI models.
For a long time people have been manipulating Reddit to rank their brand for their desired keywords. This is called Parasite SEO, it goes against both Reddit’s and Google’s Terms of Service, and it’s become even more common recently after Google’s prioritization of Reddit in its results.
Here’s why this news is positive for Reddit Parasite SEO.
The article sharing the news: https://www.msn.com/en-us/news/technology/reddit-just-disappeared-from-most-search-engines-here-s-why/ar-BB1qDztQ?ocid=winp2fptaskbar&cvid=a185953b1dd141f089ae926a17ae1dc2&ei=9
The podcast episode going deeper into how Reddit Parasite SEO is performed: https://youtu.be/YBWggQ-ytBc
00:00 Introduction to Parasite SEO 00:19 Importance of Reddit's Domain Authority 00:46 Google's Stance on AI-Generated Content 02:00 Reddit's Rise in Search Engine Rankings 02:42 Breaking News: Reddit Blocks Non-Google Search Engines 03:54 Implications of Reddit's New Robots.txt 06:50 The Future of Parasite SEO with Reddit 09:58 Wrap-Up
#seo #searchengineoptimization #blackhat #digitalmarketing