logo
episode-header-image
Apr 2025
4m 56s

Optimizing For Traditional Search Engine...

I Hear Everything
About this episode

SEO professionals face a strategic dilemma between traditional search and AI platforms. Chris Andrew, Co-founder and CEO of Scrunch AI, explains why optimizing for both simultaneously is possible by focusing on human-centered content. He reveals how AI models access content in real-time, allowing faster indexing than traditional search engines, and why AI-generated search results present a growing opportunity that shouldn't be ignored while maintaining traditional SEO foundations.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Up next
Today
The game plan for eCommerce SEO
Enterprise eCommerce sites struggle with SEO governance implementation across multiple teams and technical systems. Petra Kis-Herczegh, freelance SEO consultant and creator of the Enterprise SEO course, shares proven frameworks for scaling SEO operations at complex organizations. ... Show More
4m 51s
Yesterday
The state of enterprise SEO is _____ ?
Enterprise SEO governance frameworks require strategic balance between structure and flexibility. Petra Kis-Herczegh, freelance SEO consultant and creator of a comprehensive Enterprise SEO course, explains how to implement governance that integrates with existing organizational p ... Show More
3m 53s
Oct 9
Will the structure of enterprise SEO teams evolve?
Enterprise SEO teams face critical decisions about AI search integration. Petra Kis-Herczegh, freelance SEO consultant and creator of a comprehensive Enterprise SEO course, argues that SEOs are best positioned to develop AI search expertise regardless of organizational structure. ... Show More
5m 17s
Recommended Episodes
Sep 2024
Rethinking SEO in the age of AI | Eli Schwartz (SEO advisor, author)
Eli Schwartz is a leading SEO consultant and the author of Product-Led SEO. He has worked with industry giants like Zapier, Tinder, Coinbase, Quora, LinkedIn, and WordPress to build and execute global SEO strategies that significantly enhanced their organic visibility at scale. I ... Show More
1h 55m
Aug 3
The Future of SEO
In this episode of The Digital Marketing Podcast, hosts Daniel Rowles and Ciaran Rogers explore one of the most pressing questions facing marketers today: what does SEO look like in a world dominated by AI search and generative answers? With Google rolling out AI Overviews and AI ... Show More
30m 39s
Jul 2024
SEO 2.0: How to Trick Google and Rank AI Content ft. Greg Isenberg
Episode 16: How is AI transforming the future of SEO and job markets? Matt Wolfe (https://x.com/mreflow) and Nathan Lands (https://x.com/NathanLands) are joined by innovator Greg Isenberg (https://x.com/gregisenberg), founder of Late Checkout and Boring Marketer. Greg hosts “The ... Show More
49m 14s
Aug 26
Tools and Tips Special - Navigating AI Search, Ads & SEO in 2025
In this episode of The Digital Marketing Podcast, hosts Daniel Rowles and Ciaran Rogers return with a fresh round of insights and hands-on tools to help digital marketers adapt and experiment in the evolving AI-driven marketing landscape. From Google's AI Max campaigns to the exp ... Show More
27m 20s
Jan 2025
Navigating the AI Landscape: Google's Strategy
In this episode, Jaeden Schafer discusses Google's current position in the AI landscape, focusing on the significance of the Gemini project for the company's future. He highlights the urgency expressed by CEO Sundar Pichai regarding the need for rapid innovation and adaptation in ... Show More
7m 46s
Sep 14
The ultimate guide to AEO: How to get ChatGPT to recommend your product | Ethan Smith (Graphite)
Ethan Smith is the CEO of Graphite—the leading SEO growth agency—and my go-to expert on SEO. After 18 years of mastering traditional SEO, Ethan has been at the forefront of what is called AEO: answer engine optimization, or, more simply, getting your product to show up in ChatGPT ... Show More
1h 11m
Feb 2024
This Form of SEO Steals Your Competitors’ Customers
E221: One of the most powerful forms of SEO: Bottom-of-funnel search engine optimization targeting Competitor + "Alternative." When people search for alternatives to your competitors, here's how you show up #1. #seo #gotomarket #marketing #SearchEngineOptimization 
12m 2s
Sep 15
The Evolution of Google AI
In this episode, Jaeden and Jamie discuss the latest developments in Google's AI mode, including the addition of five new languages and various features that enhance user experience. They explore how AI mode is underutilized and its potential to revolutionize search queries. The ... Show More
10m 53s
Sep 20
Navigating the AI Infrastructure Landscape with Haseeb Budhani
In this episode, Jaeden speaks with Haseeb from Rafay about the challenges and opportunities in AI infrastructure. They discuss the importance of self-service consumption for developers, the complexities of competing with hyperscalers, and the need for secure multi-tenancy in AI ... Show More
18m 35s
Sep 4
Is Google Now the AI Leader?
Google’s AI comeback is turning into something bigger. Today’s AI Daily Brief covers whether Google has taken the lead in the AI race, with multimodal breakthroughs, Gemini’s surge, and a huge antitrust win around Chrome. We also dig into Anthropic’s $13B raise at a stunning $183 ... Show More
29m 23s