The manipulation of search engine optimization, SEO, to promote malicious sites in search engine results.
CyberWire Glossary link: https://thecyberwire.com/glossary/search-engine-optimization-poisoning
Audio reference link: Brown, B.E., 2021. The Ending Of The Waldo Moment Explained [Video]. YouTube. URL https://www.youtube.com/watch?v=HsWja44-EMg.
Today
Convinced, compromised, and confirmed.
This week, our hosts Dave Bittner, Joe Carrigan, and Maria Varmazis (also host of the T-Minus Space Daily show) are back sharing the latest in social engineering scams, phishing schemes, and criminal exploits that a ... Show More
51m 16s
Jul 3
Brushed aside: The subtle scam you didn't order.
This week, our hosts Dave Bittner, Joe Carrigan, and Maria Varmazis (also host of the T-Minus Space Daily show) are back sharing the latest in social engineering scams, phishing schemes, and criminal exploits that are making ... Show More
44 m
Jul 2024
The 5 "C's" Of SEO Cannibalization
William Sigsworth, the Head of SEO Content at Pipedrive, discusses the five C’s of SEO cannibalization.In this episode, William shares his perspectives on definition and importance of SEO cannibalization in digital marketing, common causes of SEO cannibalization within a website, ... Show More
18m 48s
Sep 2024
Rethinking SEO in the age of AI | Eli Schwartz (SEO advisor, author)
Eli Schwartz is a leading SEO consultant and the author of Product-Led SEO. He has worked with industry giants like Zapier, Tinder, Coinbase, Quora, LinkedIn, and WordPress to build and execute global SEO strategies that significantly enhanced their organic visibility at scale. I ... Show More
1h 55m
Dec 2024
The Google Site Reputation Abuse Policy: What It Is, What Can We Learn, How Can We Avoid It
E533: The Google Site Reputation Abuse Policy was rolled out and repeatedly updated to stop parasite search engine optimization. Major publishers were violating Google rules in droves, doing affiliate Parasite SEO, and making hundreds of millions of dollars. This is everything th ... Show More
26m 46s
Jul 2024
Programmatic SEO Inspiration
E381: We look at Daydream, a Programmatic SEO implementation company, which has raised $6.3 million dollars in funding. Then we look at Programmatic SEO from Payscale. We end by deep-diving into Programmatic SEO from Wise. Wise has used Programmatic SEO to generate over 200,000 c ... Show More
10m 34s
Jul 2024
SEO Unpacked: Fundamentals, Tools and Best Practices w/ Ghais Tounsi & Joseph Maksoud
Join us in this engaging episode of 'Below the Fold,' where we dive deep into the world of SEO with experts Joe Maksoud and Ghais Tounsi. Learn about the importance of on-page and off-page SEO, technical SEO, the impact of AI, and current trends in the industry.
Discover how to ... Show More
52m 15s