In this episode of Search Off the Record, Martin and Gary from the Google Search Relations team take a deep dive into how Googlebot and web crawling work—past, present, and future. Through their humorous and thoughtful conversation, they explore how crawling evolved from the early days of the internet, when scripts could index a chunk of the web from a single homepage, to the more complex and considerate systems used today. They discuss the basics of what a crawler is, how tools like cURL or Wget relate, and how policies like robots.txt ensure crawlers play nice with web infrastructure.
The conversation also covers Google's internal shift to unified infrastructure for all crawling needs, highlighting how different teams moved from separate crawlers to a shared system that enforces consistent policies. They explain why some fetches bypass robots.txt (like user-initiated actions) and the rising impact of automated traffic from new products and AI agents. With a nod to initiatives like Common Crawl, the episode ends with a look at the road ahead, acknowledging growing internet congestion but remaining optimistic about the web's capacity to adapt.
Resources:
Episode transcript → https://goo.gle/sotr092-transcript
Chapters:
Chapters: 0:00 - Intro
0:53 - What is a Web Crawler?
3:11 - Building a Minimal Crawler
6:12 - Ethical Crawling: Robots.txt & Host Health
7:42 - BackRub and Early Crawling Challenges
11:02 - The Anatomy of a Search Engine Paper
13:09 - Crawling Across Google Products
16:51 - New Crawlers & User Agent Strings
22:38 - Crawlers Beyond Google
23:17 - The Evolution of Crawlers
26:32 - Bad Actors and Overpowering Servers
27:31 - Reducing the Footprint on the Internet
28:44 - The Future of Crawlers
31:29- Conclusion
Listen to more Search Off the Record → https://goo.gle/sotr-yt
Subscribe to Google Search Channel → https://goo.gle/SearchCentral
Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
#SOTRpodcast #SEO #SearchOfTheRecord
Speakers: Martin Splitt, Gary Illyes
Products Mentioned: Googlebot, Search