E782: My guest, Harpreet Singh, discovered the AI Overviews press release manipulation trick.
In this episode, we share some of the most controversial and underrated SEO tactics of 2025 - including parasite SEO and how $6 press releases can shape what Google, ChatGPT, and Perplexity say about your brand.
We break down:
- Parasite SEO and why it still works
- Press releases as backlinks, brand authority, and narrative control
- The Black Friday/seasonal sales SEO hack
- How AI Overviews amplify whatever narrative you feed them
- The risks (and opportunities) of AI-driven search
- Real stories from supplements, SaaS, and enterprise SEO
Whether you’re an SEO pro, a marketer, or a business owner, this conversation will give you tactical insights you can use immediately to rank higher, protect your brand, and stay ahead of the AI revolution.
⭐️ Harpreet Singh’s Personal Site - https://harpsdigital.com
⭐️ Harpreet on X - https://x.com/harpreetchatha_
⭐️ Harpreet’s Newsletter - https://seoespresso.com
⭐️ Harpreet on LinkedIn - https://linkedin.com/in/harpreetsingh8/
⭐️ Harpreet on TikTok - https://tiktok.com/@seoharp
⭐️ Harpreet on YouTube - https://youtube.com/@harpsdigital
💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/
00:00 Introduction
00:23 Discovering AI Manipulation Techniques
01:20 Press Releases and SEO Strategies
02:52 Impact of Press Releases on Rankings
04:15 Cost-Effective Press Release Services
05:50 Using Press Releases for Local SEO
07:25 AI Influence and Brand Control
13:02 Black Hat Tactics and Ethical Concerns
14:17 SEO in Advertising-Restricted Industries
19:52 Holistic SEO Strategies
29:45 Interactive Content and User Engagement
35:28 SEO Challenges with AI Overviews
36:16 AInvest: A Case Study
37:23 The Role of Transparency in AI Content
41:03 Expert Reviews and Affiliate Marketing
45:50 Corporate SEO Strategies
54:14 Press Releases and SEO Tactics
01:02:42 Unique Link Building Tactics
01:07:39 SEO Espresso and Parasite SEO
01:09:49 Conclusion and Final Thoughts
The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/
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