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Feb 2025
14m 30s

How AI Search Is Changing The SEO Indust...

I Hear Everything
About this episode
Michael Buckbee, Founder at Knowatoa, discusses how AI search technologies like ChatGPT and Perplexity are revolutionizing the SEO industry by uncovering new ranking opportunities for brands. 
Up next
Feb 28
The most important metric in your SEO dashboard
Enterprise SEO teams struggle to identify which metrics actually drive AI visibility. Thomas Peham, CEO of Otterly.AI, shares how his team achieved measurable AI search improvements after implementing strategic Wikipedia optimization seven months ago. The discussion covers Wikipe ... Show More
1m 27s
Feb 27
One signal that AI models pick up on (but marketers rarely optimize for)
Only 23% of AI-generated responses include clickable links to source websites. Thomas Peham, CEO and co-founder of Otterly AI, demonstrates how his platform tracks brand mentions across AI responses to drive measurable business impact for enterprise clients. The discussion covers ... Show More
2m 13s
Feb 26
Should brands care more about being linked or mentioned?
Wikipedia pages remain underutilized by enterprise brands despite their AI model influence. Thomas Peham, CEO and co-founder of Otterly AI, shares how creating a Wikipedia presence drove measurable visibility improvements for his company within eight months of launch. The discuss ... Show More
2m 4s
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