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Feb 2025
14m 30s

How AI Search Is Changing The SEO Indust...

I Hear Everything
About this episode
Michael Buckbee, Founder at Knowatoa, discusses how AI search technologies like ChatGPT and Perplexity are revolutionizing the SEO industry by uncovering new ranking opportunities for brands. 
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Today
What's one marketing fundamental that AI will never replace?
Programmatic AI content strategies are already failing marketers. Jenna Hannon, founder and CEO of Hatter and former first marketing hire at Uber Eats, built one of the first agencies dedicated to AI search visibility after watching volume-based, programmatic page tactics spike a ... Show More
1m 56s
Yesterday
The advantage of a traditional product marketing background?
Broad keyword targeting is quietly undermining AI search visibility. Jenna Hannon, founder and CEO of Hatter and former first marketing hire at Uber Eats, has built an AEO agency helping brands get discovered across Google and AI answer engines after advising companies like Multi ... Show More
1m 45s
Sep 2
One SEO habit marketers should stop doing
AI search visibility now hinges on fundamentals most brands abandoned years ago. Jenna Hannon, founder and CEO of Hatter and former first marketing hire at Uber Eats, built one of the first agencies dedicated to AI search visibility after scaling global growth operations and serv ... Show More
1m 52s
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