logo
episode-header-image
Jul 2024
22m 44s

The Business Side of Search

I Hear Everything
About this episode

Rand Fishkin, the co-founder of SparkToro, discusses the intricacies of how enterprise marketers can leverage media and influencer insights to better target their audience. At SparkToro, they specialize in uncovering key influencers and platforms that can amplify marketing efforts significantly. Rand shares strategies for identifying and engaging with the voices that matter most to your market.  Show Notes

Connect With: 

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Up next
Yesterday
The Consolidation of Search
The SEO industry is undergoing a seismic shift — from rising M&A activity to the growing dominance of AI in search. In this episode, Jordan Koene, SEO strategist and advisor at Previsible, is joined by Jim Boykin, founder of Internet Marketing Ninjas, to unpack their recent merge ... Show More
45m 52s
Jul 5
How to maintain brand visibility when users can't see search results
Brand visibility faces new challenges in AI-driven search environments. Jason Lax, SEO Director at SAP, shares practical approaches for maintaining visibility when traditional search results aren't visible to users. He recommends leveraging alternative platforms like shopping and ... Show More
5m 16s
Jul 4
Optimizing for Google's traditional search results vs emerging platforms
Traditional search vs. emerging AI platforms: which deserves focus? Jason Lax from SAP makes the case for prioritizing emerging technologies over legacy search, comparing it to becoming a mechanic for electric vehicles rather than gasoline cars. He positions Google's AI experienc ... Show More
2m 23s
Recommended Episodes
Nov 2024
Leveraging Influencer Commerce
CEO Jennifer Silverberg from SmartCommerce, a martech platform specializing in driving conversions for CPG brands, delves into the world of leveraging influencer commerce. Discover how tapping into influencer marketing can enhance your brand's reach and engagement, ultimately boo ... Show More
22m 53s
Jan 2025
How Local Grocers & Convenience Stores Can Modernize Their Marketing
Head of Platform and Media Partnerships at Bridg, Jared Luskin, delves into the innovative ways local grocers and convenience stores can modernize their marketing strategies. By leveraging data and audience insights, Bridg's platform offers solutions for brick-and-mortar retailer ... Show More
17m 5s
Jan 2025
Has DTC Marketing Peaked
Founder and CEO of Tiege Hanley, Kelley Thornton, delves into the world of direct-to-consumer marketing strategies. Discover how understanding your brand differentiators can set you apart in the competitive skincare industry. Kelley shares insights on how to leverage uncomplicate ... Show More
22m 48s
Jul 2024
Executive View Of Marketplace Marketing Measurement
VP of Growth & Analytics at Indeed, Jed Clevenger, delves into the world of marketplace marketing measurement. Unveiling the importance of understanding competitive intelligence and marketing strategies, Jed sheds light on how analyzing competitors can enhance your marketing busi ... Show More
17m 1s
Jun 2024
Effective CTV Ad Targeting & Measurement
Chris Kelly, CEO of Upwave, explores CTV ad targeting and navigating today's marketing measurement challenges. CTV can be a valuable channel for B2B marketers, especially if they have a consumerized B2B approach or a large enough customer base to justify the investment. However, ... Show More
27m 20s
May 2024
Effective Leadership In Marketing Organizations
CMO at WorkBoard, David Chase, delves into Effective leadership in marketing organizations. As companies strive to hit their goals every quarter, it has become increasingly important that clear communication flows from the top of the ladder to every department. Today, David discu ... Show More
15m 35s
Aug 2024
Effective Brand Strategy In A Crowded Marketplace
Zack Wenthe, Director of Customer Marketing and Thought Leadership at Treasure Data, explores customer marketing. Today's competitive CDP landscape requires strategic brand positioning and effective marketing tactics. Recognizing that not every prospect is an ideal customer and f ... Show More
14m 34s
Nov 2024
Effective Marketing For Healthcare & Life Sciences Companies
Founder and Chief Growth Officer, Christine "Chris" Slocumb, from Clarity Quest, part of the Supreme Group, discusses effective marketing strategies tailored for healthcare and life sciences companies. Discover how to elevate your marketing efforts in these specialized industries ... Show More
17m 3s
Oct 2024
Audience Matters with Sarah Jordan, Constant Contact CMO
Brand spending on market research has been steadily declining, with the latest IPA report showing a 2.9% drop. Why are marketers shying away from one of the best ways to better understand their audience? This week, Elena and Rob talk with Sarah Jordan, CMO of Constant Contact, ab ... Show More
28m 13s
Aug 2024
How To Leverage Social Media To Sell Your Products l The Co-Founders of Womaness
In today's episode of the GaryVee Audio Experience, I sit down with Michelle Jacobs and Sally Mueller, co-founders of Womaness. They share their journey of identifying a massive gap in the market for high-quality, clean products. They discuss the challenges of scaling their b ... Show More
27m 25s