logo
episode-header-image
Jul 2024
17m 1s

Executive View Of Marketplace Marketing ...

I Hear Everything
About this episode

VP of Growth & Analytics at Indeed, Jed Clevenger, delves into the world of marketplace marketing measurement. Unveiling the importance of understanding competitive intelligence and marketing strategies, Jed sheds light on how analyzing competitors can enhance your marketing business. Discover how identifying your brand differentiators can set you apart in the market. Show Notes

Connect With:

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Up next
Today
Are clean rooms actually solving the privacy problem or just adding complexity?
Privacy-friendly targeting remains elusive despite new technologies. Graham Mudd, SVP of Product at Anonym (Mozilla), brings expertise from leadership roles at Meta, Comscore, and Yahoo to address this challenge. He explains why clean rooms aren't inherently private without prope ... Show More
3m 14s
Yesterday
Does contextual targeting actually outperform audience-based approaches?
Privacy-friendly targeting is reshaping digital advertising. Graham Mudd, SVP of Product at Anonym (Mozilla), shares his expertise in developing technologies that preserve privacy while delivering performance. He explains how behavioral targeting can outperform contextual approac ... Show More
4m 10s
Jul 7
Mozilla’s Privacy-Friendly Ad Targeting
Privacy-friendly ad targeting is getting harder as cookies disappear. Graham Mudd, SVP of Product at Anonym (Mozilla), shares how privacy-preserving technologies can actually improve targeting results. Marketers can leverage first-party data using advanced machine learning techni ... Show More
22m 48s
Recommended Episodes
Dec 2024
The New Era of Marketing & Content Graphing
Agency Partnerships Manager at TikTok, Taylor Roy, the leading destination for short form video entertainment, discusses the new era of marketing and content graphing. Discover how TikTok inspires creativity, knowledge, and facilitates connections between brands, creators, and co ... Show More
17m 13s
May 2024
The Role of Marketing in Mergers & Acquisitions
Chief Marketing Officer Ondar Tarlow from Kinecta Federal Credit Union delves into the intricate world of marketing in mergers and acquisitions. Discover how strategic marketing approaches can align cultures during transitions and ensure a seamless integration of brands post-merg ... Show More
18m 29s
Dec 2024
The Role of Marketing in Mergers & Acquisitions
Chief Marketing Officer Ondar Tarlow from Kinecta Federal Credit Union delves into the intricate world of marketing in mergers and acquisitions. Discover how strategic marketing approaches can align cultures during transitions and ensure a seamless integration of brands post-merg ... Show More
18m 29s
Apr 2024
Growth Marketing for Large Brands vs Startups
Denis Scott, Chief Marketing Officer at CharterUP, delves into growth marketing strategies. Whether you're a household name or a budding startup, crafting the right message and targeting the appropriate channels is key to success. However, the strategic approach can differ depend ... Show More
13m 58s
Nov 2024
Growth Marketing for Large Brands vs Startups
Denis Scott, Chief Marketing Officer at CharterUP, delves into growth marketing strategies. Whether you're a household name or a budding startup, crafting the right message and targeting the appropriate channels is key to success. However, the strategic approach can differ depend ... Show More
13m 58s
Oct 2024
Sunil Gupta on Data-Driven Digital Marketing Strategies
In this episode of The Parlor Room podcast, Chris sits down with renowned marketing expert and Harvard Business School Professor Sunil Gupta to explore digital marketing’s transformative power. Gupta delves into data analytics’ critical role in shaping effective marketing strateg ... Show More
32m 30s
Oct 2021
Using Marketing Metrics That Actually Matter
Shanee Ben-Zur, Chief Marketing & Growth Officer at Crunchbase, discusses the importance of testing marketing campaigns and prioritizing needle-moving metrics that actually move companies forward. She also examines that human element in B2B marketing that is often overlooked.   I ... Show More
29m 2s
Feb 2025
AI, Search & The Future of Retail Marketing | Beyond’s VP Rick Egan at eTail West
In this episode, Rick Egan, VP of Performance Marketing at Beyond (Bed Bath & Beyond & Overstock), explores how AI and first-party data are impacting digital marketing strategies. Learn about the role of behavioral AI in customer acquisition, the impact of predictive analytics on ... Show More
10m 48s
May 16
Navigating the Digital Marketing Landscape with Kick Charge Creative
In this conversation, Dan Antonelli & Ryan Redding delve into the critical role of branding, digital marketing, and the long-term investment required for effective SEO. The conversation also highlights common misconceptions about the process of creating unique brand identities an ... Show More
1h 3m
Oct 2019
Ep 7: Marketing your business the right way to the right people
How will you get potential customers to notice your business? Finance journalist and business owner David ‘Kochie’ Koch helps you develop a marketing plan. He guides you through analysing the market, identifying the right marketing channels and connecting with your audience, in o ... Show More
14m 34s
Listen to millions of songs and podcasts on Anghami