Just about every company struggles to stay on top of what’s happening in our fast-changing world. Especially the trends and events that may impact the firm or influence its business. Many look for support from decision intelligence platforms; AI platforms that can help perform research and analysis effectively. One such is Trensition’s Trendtracker platform. Explains Trensition’s founder and Chief Growth Officer, Vincent Defour, "Trendtracker is like an advanced AI strategy analyst that continuously scouts the external environment to detect changes in trends. It analyses these trends focused on the context given by the company using it. It delivers an extra level of intelligence on how to act upon those trends.” Seeing the value for our firm and clients, PwC’s not just using Trendtracker ourselves, but we’ve created a joint business relationship (JBR) with the start-up to be able to offer the service to clients.