logo
episode-header-image
May 2024
15m 35s

Effective Leadership In Marketing Organi...

I Hear Everything
About this episode

CMO at WorkBoard, David Chase, delves into Effective leadership in marketing organizations. As companies strive to hit their goals every quarter, it has become increasingly important that clear communication flows from the top of the ladder to every department. Today, David discusses how to effectively communicate OKRs within a marketing organization, as well as the relationship/distinction between OKRs and KPIs.

Connect With: 

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Up next
Yesterday
How would you allocate a $10 million programmatic budget in 2025?
Programmatic budget allocation remains challenging for marketers targeting niche audiences. Amanda Martin, Chief Revenue Officer at Mediavine, explains how to maximize $10 million in programmatic spend for specialized markets. She recommends starting with seed audience data to bu ... Show More
6m 6s
Oct 8
What’s the one thing a brand can do to optimize a programmatic campaign?
Programmatic advertising complexity is overwhelming publishers despite 18% revenue growth. Amanda Martin, Chief Revenue Officer at Mediavine, explains how publishers can navigate privacy regulations, AI disruption, and buyer sophistication. She covers blocking AI crawlers to forc ... Show More
4m 20s
Oct 7
Who is winning the never-ending turf war between DSPs and SSPs?
Publishers face mounting pressure as AI disrupts traditional traffic sources. Amanda Martin, Chief Revenue Officer at Mediavine, explains how the largest independent ad management firm helps publishers navigate programmatic complexity and declining search visibility. She discusse ... Show More
5m 8s
Recommended Episodes
Nov 2024
#317: Leading Beyond Your Direct Reports
In this episode of the Maxwell Leadership Executive Podcast, the hosts discuss the importance of leading beyond direct reports and the concept of 360-degree leadership. They emphasize the need for building relationships, effective communication, and fostering an abundance mindset ... Show More
17m 52s
Oct 2024
Effective Leadership and Conflict Management
Welcome to another enlightening episode of Accelerate Your Business Growth! Today, Diane Helbig is joined by Julie Holunga, a leadership advisor dedicated to amplifying influence and impact within professional teams. Julie's expertise spans the law, accounting, and investment sec ... Show More
27m 39s
Nov 2024
Transformational Leadership
Welcome to another insightful episode of "Accelerate Your Business Growth." Today, we're thrilled to have Brenda Neckvatal, a two-time best-selling author, award-winning HR professional, and serial entrepreneur featured in prominent publications like Forbes and Fast Company. Bren ... Show More
34m 54s
Jul 31
The new art and science of marketing, with Known’s Ross Martin and Kern Schireson
When Ross Martin and Kern Schireson blended their companies in 2020 to form Known, they knew they wanted to throw out the old rule book about how to succeed in marketing. Now, they’re scaling fast and producing jaw-dropping results for clients. They join host Jeff Berman to revea ... Show More
32m 13s
May 2024
259 - Why The Little Things Matter in Marketing, with Tom Dowd, CEO of F45 Training
Ever thought about what franchise marketing is like? Well, guess what— franchises need marketing too. So if you’re considering entering the world of franchising, learn how to position your franchise for maximum marketing success.Sit down with one of franchising’s finest minds— To ... Show More
40m 28s
Aug 2023
Evolving Your Sales Strategy as a Small (and Growing!) Agency
Christopher Nault, Founder and CEO of Growth on the pod to talk about balancing small teams and sustainable growth. Chris walks us through how his team navigated the transition from traditional marketing agency to revenue generation and ops consultancy, a move that I know many pa ... Show More
41m 6s
Jul 2024
230 (Lead) Driving Accountability and Empowering Sales Teams for Peak Performance (Jason Bay, Outbound Squad)
FOUR ACTIONABLE LEADERSHIP TAKEAWAYS Hold regular one-on-one meetings, set public goals in team meetings, and use midweek check-ins to monitor and adjust prospecting efforts to ensure accountability and goal achievement. When implementing new initiatives, enlist team members who ... Show More
38m 8s
Nov 2023
Elevating IT Leadership From Order Taker to Strategic Business Partner with Rhonda Vetere
According to a recent study by Gartner, through 2024, more than 80% of digital strategies will fail to deliver value because of a lack of alignment and collaboration between IT and business units. There's a clear leadership opportunity for technology executives to step up and ena ... Show More
25m 55s
Mar 2025
530: Bill Gates & Steve Ballmer’s Direct Advisor: Leadership, Self-Management, and Life Lessons
Welcome to Strategy Skills episode 530, an interview with a seasoned executive coach and the author of You're the Boss: Become the Manager You Want to Be (and Others Need), Sabina Nawaz.   In this episode, Sabina shares her journey from software development at Microsoft to advisi ... Show More
45m 46s
Aug 19
Geoff Woods | Tapping AI’s Power as a Leader
Geoff Woods, author of "The AI-Driven Leader," joins Maril to discuss what it means to be a leader in the AI space. He explains how AI can be used to grow businesses, sharpen strategy and rethink how we lead. Geoff shares how working with AI as a thought partner helps us solve bi ... Show More
35m 20s