Leveraging Influencer Commerce

B2B demand generation struggles with vanity metrics over pipeline results. Nick Zeckets, Chief Fire Starter at Smoke Signals AI, brings serial MarTech founder experience and AI-first HubSpot agency expertise to signal-based marketing. He explains how to redesign demand generation ... Show More

Signal-based demand generation requires tracking the right data points. Nick Zeckets, Chief Fire Starter at Smoke Signals AI, brings expertise from two MarTech exits and building AI-first HubSpot programs. He identifies SEC filings as the most valuable signal for enterprise sales ... Show More

Traditional demand generation metrics miss the signals that predict actual buying intent. Nick Zeckets, Chief Fire Starter at Smoke Signals AI, explains how to track meaningful buyer behavior instead of vanity metrics. He identifies SEC filings as goldmines for understanding budg ... Show More

90% of buyers choose from their initial shortlist of vendors. How can marketers ensure their brand makes it to that list?<br /><br />This week, Elena, Angela, and Rob are joined by Jason Ing, CMO of Gusto, to discuss timeless marketing principles that work across B2B and B2C. Jas ... Show More

Online influencers are an increasingly important way for companies to find new customers and drive sales. But if you’re a marketer hoping to target consumers, it’s important to understand how the social media industry works. In this episode, Emily Hund, a researcher at the Univer ... Show More

On the DMI podcast, we're devoting the next 2 episodes to going deep into influencer marketing. First from the marketer's viewpoint and then from the creator's.In this first episode host ⁠Will Francis⁠ chats with ⁠Sarah Adam⁠, Head of Partnerships and Influencer Marketing at ⁠Wix ... Show More

Agency Partnerships Manager at TikTok, Taylor Roy, the leading destination for short form video entertainment, discusses the new era of marketing and content graphing. Discover how TikTok inspires creativity, knowledge, and facilitates connections between brands, creators, and co ... Show More

Chief Marketing Officer Ondar Tarlow from Kinecta Federal Credit Union delves into the intricate world of marketing in mergers and acquisitions. Discover how strategic marketing approaches can align cultures during transitions and ensure a seamless integration of brands post-merg ... Show More

Chief Marketing Officer Ondar Tarlow from Kinecta Federal Credit Union delves into the intricate world of marketing in mergers and acquisitions. Discover how strategic marketing approaches can align cultures during transitions and ensure a seamless integration of brands post-merg ... Show More

Founder and former CEO of Alpha Inbound, Nigel Thomas, shares insights on transforming from near suicide to scaling David to Goliath with 100,000 subscribers in just one year. Join Nigel as he delves into the strategies, struggles, and mindset that fueled this remarkable journey. ... Show More

<p><strong>Episode #062 -&nbsp;</strong>Destaney is joined by Lance Pacheco, one of the newest members of the BTR Media team, to hear his insights about the future of retail media networks and strategies for brands to harness this evolving landscape. As digital advertising takes ... Show More

In this episode of "Accelerate Your Business Growth," host Diane Helbig welcomes sales leadership expert Charlie Locke to explore the intricacies of building successful sales teams. Charlie, known for co-founding SDR Nation with Michael Gagliano, discusses the persistent stigma a ... Show More

Think you know your customer? You might be wrong. And that’s costing you. Daniel sits down with Rachel Waldstein, VP of Global Strategic Consulting at Wunderkind, to explore how today’s top brands balance personalization and privacy. Money isn’t the only currency around here…it’s ... Show More